What is happening with monetizing today? What do you need to know to successfully monetize into the future? These are questions that are crucial for everyone in the game industry. Natalie Portier offers the information and solutions that can make the difference to your business.
Natalie is the Chief Operating Officer at ad mediation company Appodeal and has been with the company from the beginning. Innovations and quality game development are Natalie’s passions as they implement their ten years of experience in business operations and tech development.
Currently, everyone is interested in in-app header bidding, the next big thing in mobile development. Appodeal is now implementing this solution, providing closer access the actual highest price per impression for publishers and making it available to all Appodeal clients. At the Casual Connect session Mobile Advertising is Evolving: What You Need to Know to Monetize in 2018 and Beyond, Natalie explained more about this technology and why you should care about it, as well as shared the first industry results of in-app header bidding. You can learn more about this trend by watching the video of the full session from Casual Connect Europe 2018.
Players who enjoy a good fight will appreciate the entries for Indie Prize from South America. All three are based on various kinds of warfare. But each of these three is completely different, taking place in environments that include a world of avatars and minions, the early British time of King Arthur, or present day multi-vehicle war. Each requires strategic thinking and challenging movement and will challenge players’ abilities.
Game Title:Teratopia Developer:Ravegan Platform: Console, Desktop Win Country: Argentina
Teratopia is an action strategy game with the player controlling avatars who spawn different classes of minions. The minions are completely independent; the player can only decide where, when and which one to throw. Players advance through an open-end world as they defeat bosses to unlock new spawning portals. The game has humor, role playing elements and local multiplayer options.
Teratopia is scheduled for release in October 2018 on PC, PS4 and Xbox One.
Panelists Alex Mendelev (Advisor with DoubleJump Games), Dave Rohrl (CEO & Founder of Mobile Game Doctor), Konrad Stanczak (Promotions Specialist at Power Up Game Studio) discussed finding balance between gameplay and monetization at Casual Connect Kyiv 2017. The panel Designing for Revenue – It’s Not All Fun and Games was moderated by Tapdaq’s VP of Business Development Chris Lefebvre. Together, they shared their experience which varied from industry veterans to newly published indies.
In this interview, yellowHEAD’s Marina Sapunova speaks with Jessica Tams about her life behind one of the most successful events in the games industry, why she moved to a farm and what she was like in high school.
Marina Sapunova: Hi Jessica! I’m happy to have you with me. I don’t think that you need an introduction for our audience, but it would be great if you could say just a few words about what you do.
Jessica Tams: I’m Jessica Tams – I am the Managing Director of CGA. We have a couple of things that we do: Casual Connect; we also organize Indie Prize, which is the scholarship program for indie developers; and a media outlet – Gamesauce.biz. We’ve been doing this for 13 years. We do 4 shows a year. So that’s what I do.
Marina: Nice! And you are so good at what you do! But let’s talk about Jessica. Who’s Jessica behind her title?
Not so long ago, web developers were unwilling to take gaming as a full-time career but nowadays, they are doing it full time. Some who are specialized in designing entertaining programs have become millionaires while others are quitting their jobs due to the allure of big money generated in this field.
Apart from playing online, if you are talented in a real sport and you would like to take it as your career, here is a comprehensive guide on how you can apply for an athletic college scholarship. According to this guide, if you are accepted, you will have to balance between excelling in sports and your academic work. If such a workload scares you, do not hesitate to contact Ca.Edubirdie.com for academic assistance.
That said, the future of the playing industry appears uncertain and it is hard to tell how it will be like in years to come. Nevertheless, this article will briefly look into the past, the current and the future of gaming technology in a bid to understand the trends of this industry.
1) The Past
As they say, you cannot plan your future if you do not know where you are coming from. Many current entertainment enthusiasts may think that web development aimed at entertainment is a recent phenomenon but they are wrong. Video games have been in existence since the 1950’s but were being designed as a hobby and not for money.
In the 1970’s, production moved a notch higher with the establishment of arcades and a decade later, video games were extended from arcades into homes thereby ushering an era of home consoles championed by companies like Atari, Sega and Nintendo.
2) The Present
From the 1980’s, the industry continued to evolve as new technological inventions came up. It is as a result of this that we are able to play high quality video options unlike those of the past.
Despite this growth, it is disturbing to note that game development jobs have been decreasing since 2014. According to recent surveys on job postings, available positions have been reducing at an alarming rate and the possible could be:
The recent technological inventions are altering the ways we are doing things. For, example, most developers are making more mobile applications than in the past.
In the past, designing of games was being done in studios funded by key publishers like Microsoft, Nintendo, Sony etc but that stopped, leading to job losses. Today, most developers today work either in small teams or independently.
Furthermore, virtual reality (VR) seems to have completely changed the whole playing perspective.
3) The future of virtual games
New technological inventions have created a myriad of opportunities for designers as a huge number of them are now concentrating on making mobile-friendly entertaining apps.
(a) Current trends on Mobile phones
Today developers prefer GPUs graphics as opposed to CPUs as it was the case in the past, as they offer the much needed processing power.
Software developers – Google, Microsoft and iOS are also aware of the industry’s potential and they are constantly improving their platforms to lure more developers into their platforms.
Currently Android has the most developers due to the unlimited flexibility it offers as compared to its closest competitor iOS. The problem with the latter is that its app store is not open to developers and thus testing and publishing software isn’t free. Microsoft is also investing heavily in its new platform – Windows 10 OS to make it more appealing to developers and it is hoping its efforts will eventually pay off.
(b) Computer games
Current trends show that PC games are declining but to counter this, hardware manufacturers are now manufacturing portable computers that are not only lighter in weight than their predecessors but also highly efficient just like smart phones to lure developers back.
Back to the Future the game will probably change as we move on and we might see many developers concentrating more on computer programs.
(c) Clouds computing
This is another front that will determine players’ future. Most of them prefer options with clouds’ storage system. This is because you can play on one device and continue playing from where you left on another one. This is because results are uploaded in the clouds and are synced with any device you logon thereafter making those games more efficient and we expect more adoption of this technology in the future.
(d) Game development courses
Years back, to become a game developer, you had to undertake a 4-year computer science course but today, most young developers are preferring studying on coding boot camps which can be done within 12-14 weeks. Due to the increased adoption of these short courses, many developers are graduating and it is exciting to see how this will impact on the future of virtual playing.
(e) Trending games 2018
Xbox owners can now enjoy the latest releases like the Burnout Paradise Re-mastered, Sea of Thieves, Crackdown 3 and Forza Motorsport 7. Others expected in 2018 are: the Red Dead Redemption 2, Call of Duty, Titan Fall 2 and Assassin’s Creed Origins.
The Star Wars games are also trending in 2018 and are available both on PS4 and on the new Xbox. These are not the only new ones available, visit IT news sites and subscribe for latest updates.
Although the future appears uncertain, developers are optimistic about brighter times. They are counting on manufacturers to produce highly efficient gadgets that can play complex and high-resolution programs like Halo but for now, we can only wait.
Author’s bio: Robert Everett is an ardent writer with a specialty in the web development field. He offers deep insights when it comes to games. Apart from writing the said articles, he is also skilled in generating web content as well as writing academic masterpieces such as term papers, capstone projects, research papers, dissertations etc.
Producing the revenue you need for a healthy company is a constant concern is a constant concern for most developers. If maximizing the revenue you can generate from mobile apps is something you want to know more about, the session at Casual Connect USA 2017, The Next Phase of Mobile App Monetization: What Developers Need to Know to Maximize Revenue, offered some important information.
Presenters at the session were Adam Carey and Boris Logvinskiy. Adam Carey, Senior Director of Ad Monetization at Sega Networks, is a specialist on ad operations, ad product, data and marketing with 18 years of experience in digital advertising. You will be especially interested to learn that he is an expert in helping companies adopt and adhere to digital advertising best practices. Boris Gogvinskiy specializes in monetizing mobile apps and heads product management for all MoPub products at Twitter. Previous roles included product management at Demandforce, which was acquired by Intuit in 2011.
New kinds opportunities have been emerging for monetizing mobile apps. Don’t miss learning about them; watch this video of the complete presentation from Casual Connect USA 2017.
Esports is one sector of the game industry that is evolving especially quickly. Are you someone who is interested in developing or publishing in this area? Then you are also concerned with keeping up with the latest developments; you need to know what directions the industry may take next.
At Casual Connect USA 2018, Geoff Keighley hosted a Fireside Chat, Esports Evolving – What Can We Expect to See Coming in Esports. The guest expert was Mike Sepso, Senior Vice President of Activision Blizzard Media Media Networks. Mike launched this division with Steve Bornstein; it is dedicated to creating the best esports experiences for fans across games, platforms and geographies.
Geoff is a video game journalist, television presenter and the producer of the annual Game Awards event.
In the Fireside Chat, they provided an up close and personal discussion of Mike’s insights and the trends esports are taking. If you would like to know the next big thing Mike sees coming in esports, don’t miss the chance to watch the video of this Fireside Chat.
Delivered at Casual Connect USA 2018, David Rogers, Lead Designer of inXile Entertainment spoke about the problems inXile discovered while building the core mechanic of The Mage’s Tale, that is, throwing fireballs in VR. While they initially thought this would be relatively straightforward, it turned out to be much more complicated. David would like to help others avoid the long iterative process they had to go through before getting it right.
Succeeding With Mobile Games for KidsMobile gaming for kids is one of the fastest growing sectors of the gaming industry, now worth $2.2 billion. Not surprisingly, many of us may want to participate in this market. But when you start, you quickly discover there are tremendous challenges, including specific regulations for children’s apps, promotion and monetization.
At Casual Connect USA 2018, Natalie Portier presented a session designed to help you by the name of Overcoming Pitfalls of Launching Kids Apps. Natalie is Chief Operating Officer at the ad mediation company Appodeal. They joined this rapidly growing company at its beginning, and is using their ten years of experience in business operations and tech development in fueling their passion for innovation and quality game development.
In this session, Natalie brought together insights from successful publishers of apps for children, legal experts and marketing agencies to help developers avoid pitfalls and succeed with the mobile games they offer for children. To learn more about the opportunities and pitfalls in mobile gaming for kids, be sure to watch this video of Natalie’s session at Casual Connect.
Every developer knows how critical user acquisition is to the success of a game. But the mobile app landscape evolves at lightning speed and new challenges constantly arise. So how do you keep up? Fortunately, new solutions are also coming to deal with the latest problems.
Martin Price, Vice President of Product at Vungle, is one of the best people you could ask about user acquisition challenges. Martin runs Vungle’s product team and, as well, is responsible for roadmap planning, research and development, user experience and product design. With over fifteen years experience leading product teams, Martin also has had executive roles at Yahoo!, Vdopia and OpenX and strategy roles at Vodafone and Nokia.
At Casual Connect USA 2018, Martin presented the session Tricks of the User Acquisition Trade: How Advertiser Tools are Changing and What You Need to Know to Drive More Revenue. They discussed what today’s user acquisition challenges are and how creative optimization plus data give the opportunity to transform the way audiences are grown. And they described the ways creative optimization and self-serve advertising tools help to empower a new kind of mobile advertiser. Be sure to watch the video of this presentation to learn more.