John B. Lin is the Managing Director of PlayStudios Asia. His previous work was with real world casinos, like the Las Vegas Sands. Now he’s looking to integrate social gaming with real-world casino efforts. At Casual Connect Asia 2017, John discussed the APAC social games market.
As the fastest growing social casino company, Huuuge Games is innovating through relentless focus on a real-time social multiplayer platform. At Casual Connect Asia, Wibe Wagemans spoke about how Huuuge Games has already achieved category leading monetization (ARPDAU) and has seen success with TV and digital ad campaigns and how Huuuge Games is going after new market segments and demographics. He reflected, “The funny thing is there are a lot of players in social casino who play slots solely alone. What we’ve discovered is if we put them in the same room room with other players, you can drive the ARPDAU for even 50-year-old players.” Keeping on top of updates is crucial to user retention. He explained, “I cannot emphasize enough how important speed is for a startup. We have cycles where we do updates every two weeks – which allows us to innovate way faster than anyone else in the industry.”
The time is here when a game studio can manage and build their own consumer relationships through social platforms. At Casual Connect Asia, Serena Proudfoot, Vice President of Production and partner at Oddity Labs, gave pointers on how to create and maintain healthy business to consumer relationships. “It is definitely really important to not only focus on the reviews that aren’t so good and the negative feedback. Focus on the good feedback. Thank people for taking the time to review and to review you well. It definitely goes a long way.” said Serena.