Katia Vara shared the experience of releasing a lot of game content on a weekly basis during Casual Connect Kyiv 2013.
At Wooga, Katia Vara works with Product Leads on all their production needs, including outsourcers, licensing, and methodologies. She has always been sensitive to people’s needs, an attribute which is of great value in her work, allowing her to find better solutions and the improvements they require. Her knowledge of the world, and of how to deliver top-notch content, allows her to find the cost-effective, yet high-quality solutions wherever they are and match them with the right processes to deliver the necessary results.
Throughout this, Vara learned, “Whenever I have a personal or professional objective, no matter how hard or far away it may be, I know I can reach it with patience and motivation.”
New Technologies and Usage Patterns
Vara considers that the rise of alternative smartphone usage will greatly impact the company over the next several years. She points to using smartphones and tablets as controller devices for sports games on consoles. She also sees the potential effect of the new alternative reality devices, such as the Occulus Rift, as they can expand consumer perceptions and the breadth of experiences that content creators can deliver.
At Wooga’s Adventure Studio, they focus on games that create deep immersion and an emotional experience. An example of this is Pearl’s Peril, where the story is at the center of the game. For the future, they will need to integrate the potential of these new technologies prior to prototyping.
Although Vara does not believe there is a single trend that will greatly influence the games industry as a whole, the new technologies, combined with great minds and opportunities will definitely affect the future.
Travel Leads to Discovery
When she is not involved with her work, Vara still participates in the industry through playing console and casual browser games with her husband, who is also a producer. She travels extensively, enjoying seeing new places, meeting with friends, and visiting her widespread family. She also enjoys walking in the woods with her dog. She listens to rock music, a preference she developed in her teen years, stating, “I like the fact that you can mix different genres with rock and easily convey emotion.”
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