DAU-UP, hosted a panel at Casual Connect USA titled “CPI Greater Than LTV. Now What?” The participants were Carey DiJulio of Big Fish Games, Nick Talarico of SuperLucky Casino, Aayush Sakya of GSN Games, and Mark Beck, formerly of Product Madness.
During the panel, they discussed UA using Google and Facebook, UA using social media channels like Pintrest and Instagram, and social titles that innovated successfully like Scatter Slots, Big Fish Casino, and Slotomania. They also touched on retaining players to increase LTV, App Store Optimization to increase penetration on iOS devices, the potential of branded IP, and the future of social casino with chat bots and VR.
For the full synopsis and the video of the panel, visit dauup.com.
David Radd is a staff writer for GameSauce.biz. David loves playing video games about as much as he enjoys writing about them, martial arts and composing his own novels.