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USA 2016Video Coverage

Strategy in a Shifting Industry with Chris DeWolfe| Casual Connect Video

July 26, 2016 — by Industry Contributions

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'You have to be on the same page. If you're not, you are not going to get the deal.' - Chris DeWolfeClick To Tweet

The old paradigm is dead. Meet the new one: Gamertainment. During an interview at Casual Connect USA, SGN Co-founder and CEO Chris DeWolfe’s explained how games are becoming films at a faster rate than ever before and at the same time, well-known film/TV brands and celebrities are becoming games. Now, watching others play games is seen as entertainment. During this talk, Chris explains why he believes the boundaries which once defined entertainment and gaming are becoming more and more irrelevant, and how the former MySpace co-founder and CEO is evolving according to this belief. During the interview, Chris shared many insights about the game industry. As far as one of the kieys to success as a mobile game developer, Chris stressed to “Always add new content. If you are in Asia, you are adding new content every day or two. In the US, at a minimum, you are adding like every week or two or at least every month so it is a sort of living breathing organism that gets more and more interesting. There is always something new which is why these games last so long but from the IP rights holder and creator’s perspective, if you are not right on brand with them, . . . they are not going to approve your next build. So there is massive collaboration from the very beginning. You have to be on the same page. If you are not, you are essentially not going to get the deal.” To hear more, tune in and learn from an expert.

EventsNews

Chris DeWolfe: The New Industry Paradigm

July 16, 2016 — by David Radd

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Social media, whether it’s on our phones or a home computer, is something most people can’t imagine the world without these days. Despite their ubiquity now, most people didn’t know they even wanted a social media platform. Chris DeWolfe saw the potential while studying at the University of Southern California, combining the ideas of personally created websites from GeoCities, paired with a messaging service like AOL IM, and the personal connectedness of Match.com.
SGN

Chris helped found MySpace in 2003, which changed the trajectory of social media and the internet forever. It grew to be the largest social media site on the planet and was sold to News Corporation for over $500 million. Since leaving MySpace, Chris has shifted focus away from social networks to social gaming with SGN.

The initial focus of SGN was on Facebook gaming in 2010 but, seeing the increasing use of mobile, made its products available for iOS and Android as well. Under Chris’ leadership, SGN has expanded to encompass 6 different locations and with over 200 employees. SGN has released several Top 10 titles across multiple platforms, including Cookie Jam, Panda Pop and Juice Jam.

The Move to “Gamertainment”

The experience that Chris has had has given them a broad view of both video games and entertainment in general. They think that the paradigm is shifting in the gaming industry towards a new one: “Gamertainment”.

At Casual Connect USA, Chris will speak in the session “Games + Entertainment=Gamertainment: A Conversation with SGN Co-Founder and CEO Chris DeWolfe on the New Industry Paradigm”. They’ll talk about the trend of games becoming licensed out for films and well known TV/film brands (and celebrities) turning into games. This is in addition to streamers that have made watching games into a popular activity. Chris will talk about why the borders between gaming and general entertainment are blurring and why they’re making plans accordingly.

 

Europe 2016Video Coverage

Andrew Chang: A Visual Society Where People Connect | Casual Connect Video

June 24, 2016 — by Catherine Quinton

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'We need to keep learning and improving ourselves to provide the best to players.' - Andrew ChangClick To Tweet

Learn from those that know in this Ask Me Anything  - Publishing in Asia panel from Casual Connect Europe. Be imparted with some serious wisdom about the Asian game market including: Taiwan, Japan, China, Korea, and South-East Asia, even the answers to questions you never had a chance to ask. Co-Founder of RedAtoms, Andrew Chang was one of the panelists. To learn more of what Andrew had to say and other publishing professionals, tune in below.

Europe 2016Video Coverage

Stanislav Sychenkov: Ad Monetization in Russia | Casual Connect Video

June 17, 2016 — by Catherine Quinton

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'If you are passionate about what you do, you won’t change it for anything else.' - Stanislav…Click To Tweet

Learn about user acquisition in Russia from a publisher who knows the Russian market - Mail.Ru Group, the largest Russian publisher. As the owner of domestic social networks VK (Vkontakte) and OK (Odnoklassniki) hear the best practices and case studies from the global publishers that are already increasing revenues in the Russian market. Stanislav Sychenkov and Irina Tripapina of myTarget helped to explain how user acquisition should be approached in the Russian market during this Casual Connect Europe session. When it comes to monetization, Stanislav explained one of their suggestions, “As you know, only a small percentage of users pay for in-app purchases. It is just how free to play works. Our suggestion is quite simple. It is just show ads . . . that helps you monetize on every user you have.”

EventsIndustryNews

Social Casino to Feature Prominently at Casual Connect USA

June 9, 2016 — by Casey Rock

With changing dynamics in the casino industry and the increasing popularity of mobile games, social casino is becoming more important than ever. The $3 billion-plus social casino games market has seen strong growth in the last few years and continues to offer areas that newcomers can succeed in.

Social casino has become incredibly lucrative to different industries for different reasons. It’s not without its concerns though.

Social casino has become incredibly lucrative to different industries for different reasons. For casinos, it’s a way to get user data and hang onto customers even when they are away from the casino floor. For game developers, it’s a market that continues to show opportunities for growth and revenue.

It’s not without its concerns though. The market has seen quick consolidation and many of its blue oceans have turned red. The double-whammy of circumstances has left some wary of treading into the waters of social casino.

EventsIndustryNews

Keeping With the Times: Casinos Seek New Infrastructure, Investments, Business Models

May 25, 2016 — by Casey Rock

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Editor’s Note: This is part 3 in a three-part series focused on changing trends in the casino gaming industry. Part 1 focuses on merging esports and casinos. Part 2 focuses on socialization inside the casino, skill-based gaming, and selling experiences as opposed to offering traditional gambling.

We live in a connected world. From social media and the internet to mobile devices and apps, people these days are with their most liked brands, tools, games and people on a near constant basis. Yet, casinos are not always as connected to their customers as they could be and older infrastructure can make it hard to adapt to the times.

At GiGse 2016, industry leaders and experts came together to discuss what casinos of the future will need to stay competitive and thrive in an increasingly technological world. Among the things discussed were new technology and infrastructure – as well as some ideas on changing the casino business model altogether.

ContributionsDevelopmentIndie

Leveraging Community So People Care About Your Game

May 22, 2016 — by Industry Contributions

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Leveraging Community So People Care About Your Game: 4 ways to generate interest in your game outside of traditional news

by Kenny Johnston of Pocket Gems

Getting people excited about your mobile game is hard work. Whether it’s press, streamers or some unlucky bystander that you’ve cornered at a bus stop, people often just don’t care. This can be a sobering experience for someone who’s poured their blood, sweat and tears into a game only to see it fall on glazed eyes and deaf ears. This is also the main reason why so many developers you meet have that haunted sporadic eye twitch that’s usually reserved for DMV workers and bomb squads.

But you know what’s 100 times harder than getting someone to notice your game when it launches? Getting someone to care about your game after it launches. Even if you have a roadmap chalk full of updates, nerfs, buffs, new characters and customizable skins, pitching a game that’s already launched often feels like trying to get Miley Cyrus to go to prom with you (but with less press coverage). Without product updates, this gets even more challenging. Most PR will generally tell you to focus on momentum like revenue, downloads, and in-game metrics. However, in today’s landscape everyone outside of your competitors will still usually receive this with a symphony of yawns and eye rolls.

Europe 2016Video Coverage

Anton Gauffin: Making Casino Gaming Social and Exciting | Casual Connect Video

April 27, 2016 — by Catherine Quinton

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'There’s always an opportunity to succeed. Want it badly enough and you’ll get there.' - Anton GauffinClick To Tweet

At a panel during Casual Connect Europe, panelists from Wooga, AppLovin, Futureplay and Huuuge explored the paradox all developers face: wanting to see the joy your game brings to players and needing to pay the bills. There are lots of smart and creative ways to monetize your game without marring the player experience or hindering growth. This panel went through the game mechanics and advertising strategies that will turn your game into a money-maker. Anton Gauffin, of Huuuge, emphasized, “Social casino has a niche. Distribution is incredibly challenging because you don’t typically get the featuring support from Apple or Google Play like with other genres, and distribution can be more expensive than other categories as a result.” To hear more insights and tips, tune in below.

Europe 2016Video Coverage

Henry Lowenfels: The Most Dynamic Entertainment Industry | Casual Connect Video

March 25, 2016 — by Catherine Quinton

henrylowenfelsWhat’s coming next in the game industry? Today is bringing more opportunities than ever, whether in console or mobile, AAA or indie, VR or eSports, for investing and creativity. The games industry is the most dynamic entertainment industry in the world, with new markets emerging and the audience growing every year.

As one of Casual Connect Europe’s panel of experts discussing what to expect, Henry Lowenfels brings extensive knowledge from experience in the gaming and entertainment industries. Henry is Vice President of Business Development at Scopely, a touchscreen entertainment network based in Los Angeles and is responsible for spearheading partnerships with developers and IP holders to build engaging free-to-play experiences. During Henry’s time at Scopely, they have published six consecutive #1 apps, including The Walking Dead, Road to Survival and Yahtzee with Buddies. After graduating from Harvard University and the Peter Stark Producing Program at USC, Henry began a career producing independent feature films (Rock the Bells, Visioneers) as well as branded digital content with companies such as Xbox and Gatorade. Henry headed story development at Unique Features, a Warner Bros production company , and led business development at X-UP, a commercial production company.

To learn more of Henry’s insights into today’s opportunities in the game industry, view the video of the panel discussion below.

For more about Henry Lowenfels, click here for an exclusive article on gamesauce.

 

Europe 2016Video Coverage

Guy Hasson and the Five Mistakes | Casual Connect Video

March 17, 2016 — by Emily Baker

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Guy Hasson is the Social Gaming Consultant atOld Man Productions
Guy Hasson is a Social Gaming Consultant at Old Man Productions

Guy Hasson specializes in game popularity. Having worked for Playtech’s content unit and as Playtika’s content manager, Guy uses this expertise to improve retention, popularity and monetization.

99 percent of new social slot companies make the same mistakes over and over again. That is why Guy Hasson, Social Gaming Consultant at Old Man Productions, focused on explaining these mistakes and showed the audience at Casual Connect Europe how to avoid them. Some advice that was offered by Guy: “Don’t ‘cheat!’ Employ true randomness always. For everyone!”

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To read more about Guy Hasson, see this exclusive article.

 

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