When entering the European market in the games industry, one faces many challenges. Each country has differing language, legal, culture and demographics which means all of these variables need to be considered. It’s important to keep in mind that success in one country does not equal success in another. At Casual Connect Europe 2018. Tobias Edl, Head of New Business Relations at Whow Games presented the Complexity of the European Market. See the full lecture below.
Virality matters. It has become one of the essential features describing the propagation on social networks. This ranges from viral news to viral videos on YouTube or Vimeo to viral games. It helps to monetize, but in spite of being such a vital feature of digital marketing, the ways of measuring virality remain somewhat elusive and non-ubiquitous. Join Michael Leznik, Head of Data Science at Product Madness, during his talk at Casual Connect Europe 2018 where he discussed separate metrics and some technical possibilities of evaluations.
Are you eager to take your video game to the real-money gambling market? What will it take to translate that game into a compelling experience on the casino floor? Darion Lowenstein has the knowledge and experience to answer your questions.
Darion Lowenstein is CMO of Gamblit Gaming, overseeing publishing and marketing for their real-money arcade style games for mobile and for their upcoming hardware launch in casinos. Darion has twenty years of experience producing and directing some of the biggest video games in the industry for companies such as Electronic Arts and Activision.
At Casual Connect Europe, in his session “The Realities of Launching Video Games in Land Based Casinos”, Darion shared his insight into all aspects of bringing video games to the casino floor. These include regulatory hurdles, the size of the market and the lessons learned from creating and introducing original hardware.
Darion insists that there is much more involved than simply taking a video game and putting in the casino. He says, “You really have to make the UI an arcade and casino experience. We take a lot of mobile or known game content and you can’t immediately add gambling and put it on the floor. You’ve got to make it this big, splashy presentation. You’ve got to make it something that really stands out, that competes with a slot machine.
To learn more about how to capitalize on this new revenue stream, be sure to watch the video of Darion’s full session at Casual Connect.
For more on Darion’s careeer and other professional views, see this exclusive article which includes his presentation at Casual Connect USA 2018.
As one of the most consistent and profitable areas of mobile gaming, social casino’s success has led to some complacency in the industry. By this, we see less innovation. In a talk at Casual Connect Europe called Lessons from Real Money Casino: How Game Developers Can Apply Best Practices from the Casino Industry to Maximize LTV in All Games, Lloyd Melnick (Director of StarsPlay at The Stars Group) provided strategies and tactics to help developers overcome and succeed in social casino and other genres of games.
As President of Tangelo Games, Vicens Marti treated the audience at Casual Connect Europe in London about how to make a successful merger or acquisition between two related but different businesses. He spoke of the various parts on how to identify the synergies between the two companies. This included how to bridge different cultures and identities and set up and keep a correct balance of power. This launches the need to make a strategically based plan to support an effective brand migration and other important aspects. See the full presentation entitled Top Tips on How to Ensure a Successful Merger or Acquisition Between Two Related but Different Businesses Within the Social Casino Industry to learn more.
As we witness casinos in the USA having a steady decline in slot revenue, companies must change their approach. That is why Gamblit Gaming has been launching new interactive touch screen hardward right on casino floors. In a talk entitled “Launching Video Games In Casinos: Gold Rush Or Bust?” at Casual Connect USA in Seattle, Darion Lowenstein talked about what it takes to gamblify games like Into The Dead, Catapult King, Jetpack Joyride and launch it on a casino floor.
At Casual Connect USA 2018, experts in social casino and real-money gaming (RMG) will be tackling major issues for both independent casino gaming developers and the casino industry as a whole. The conference’s casino track will span three days of content – including over 20 sessions from more than 40 speakers. The conference itself will include over 200 speakers and be attended by roughly 2,000 games industry professionals who work largely within the content-creation pipeline.
Casual Connect returns to Kyiv for the first time since 2013 – and it’s not coming alone. Coming with it will be representatives from industry-leading companies – such as Google, Epic, Ubisoft, Facebook, Amazon, Toca Boca, Murka, Huuuge Games and Failbetter Games – to discuss the games industry, growth and expansion, casino gaming, navigating markets and new technologies, and much more.
As the fastest growing social casino company, Huuuge Games is innovating through relentless focus on a real-time social multiplayer platform. At Casual Connect Asia, Wibe Wagemans spoke about how Huuuge Games has already achieved category leading monetization (ARPDAU) and has seen success with TV and digital ad campaigns and how Huuuge Games is going after new market segments and demographics. He reflected, “The funny thing is there are a lot of players in social casino who play slots solely alone. What we’ve discovered is if we put them in the same room room with other players, you can drive the ARPDAU for even 50-year-old players.” Keeping on top of updates is crucial to user retention. He explained, “I cannot emphasize enough how important speed is for a startup. We have cycles where we do updates every two weeks – which allows us to innovate way faster than anyone else in the industry.”
Daniel Kashti is the Chief Marketing and Commercial Officer for KamaGames. This means that he leads the KamaGames’ marketing organization and also works in business development to grow KamaGames’ business globally. At Casual Connect Asia 2017, Daniel spoke at length on the social casino industry.