At Casual Connect USA 2016, Unity Technologies CMO Clive Downie spoke about his predictions for the VR and AR market, the role mobile will play in widespread adoption, and the new not-yet-developed rules for VR and AR creation. He described that we are at a “once in a generation moment” where he reassured pioneers that these new platforms, like electricity and the internet before them, would have “supremely powerful outcomes on humanity.” Downie sees great potential for VR and AR as a means to make life “richer” and time more valuable, transporting you instantly to other locations and unlocking access to education, science, design, healthcare and more. He went on to explain how mobile advancements, like Google Daydream, Facebook’s 360 video and Samsung Gear are all critical components that will drive main consumer use of VR and AR over the next few years.
Clive joined Unity last year as Chief Marketing Officer, where he oversees global strategies and tactics in customer marketing, product marketing and ecommerce.
Before joining Unity, Clive served as COO for Zynga where he successfully transitioned the company’s revenue and audience to mobile, and also held the role of CEO of DeNA West, the company’s American and European division.
Unity is far and away the largest game development platform, with over 5.5M registered developers ranging from AAA including Google, Square Enix and EA to indies including Playdead and Owlchemy Labs. In Q2, Unity games saw more than 4.4B installs across more than 1.7B unique devices worldwide. More recently, Unity’s also seen a surge in development for VR and AR, serving as the software behind such marquee experiences as The VOID’s Ghostbusters: Dimensions, Niantic’s Pokemon Go, Google’s Tilt Brush and many more.
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