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USA 2017Video Coverage

Wibe Wagemans and Making Games More Social | Casual Connect Video

December 1, 2017 — by Catherine Quinton

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Is social casino a genre that interests you as a developer? Is this an area that will allow you to build a profitable business? If these are questions you are considering, you will need to know what makes a social casino game really social.

The Chairman of Huuuge Games, Wibe Wagemans, has the expertise and experience to help you find the answers you need. Wibe was, prior to coming to Huuuge Games, president at IndoorAtlas, SVP a Rovio and regional board member at Nokia, building brands like Angry Birds, Bing, Nokia and Gillette. This proven track record of driving results in startups includes being responsible for two dozen top ranked apps on iTunes.

At Casual Connect USA, Wibe’s session illustrated how Huuuge Games has approached the social casino genre with their emphasis on creating a real-time social experience. Their focus is on making social casino more social. Wibe considers this so important that he emphasized, “We don’t think in a few years the big players will be around without having some form of real-time multi-player platform.”

To learn more about how you can make create a more exciting social experience with your games be sure to watch this video of the full session from Casual Connect.

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To read more about Wibe Wagemans’ careern and insights, see this exclusive article.

USA 2017Video Coverage

Mark Beck on Succeeding in Today’s Social Casino Environment | Casual Connect Video

November 22, 2017 — by Catherine Quinton

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Are you someone who is interested in the social casino market? If so, you have, no doubt, noticed increasing competition as this market has been maturing. There are now many choices and the players are exhibiting greater sophistication in what games interest them, both in quality of production and game complexity.

If these are factors you must consider you would probably like to consult with Mark Beck, Vice-President of Strategy at Murka. Mark has helped to scale some of the largest games in the social casino genre, including Heart of Vegas, FaFaFa and Scatter Slots. Mark’s specialties are user acquisition, finance, business development and in-game optimization, all critical areas for successful social casino games. After ten years at Aristocrat Mark moved to Murka, where he is currently working.

If you would like to know how Murka has succeeded in becoming the then tenth largest and the fastest growing social casino company in today’s environment, you need to watch this video of Mark’s presentation at Casual Connect USA 2017 in Seattle.

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To see another lecture by Mark from Casual Connect Asia and learn about his career, see this exclusive article.

Tel Aviv 2016Video Coverage

Raf Keustermans: Jackpot with Mirrorball Slots | Casual Connect Video

January 10, 2017 — by David Radd

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Land-based casinos understand better that it’s all about entertainment. - Raf KeustermansClick To Tweet

Plumbee Studios VP and GM Raf Keustermans first got to know who plays social casino and why they play it at Unibet and then learned about free-to-play social titles and game design and marketing at EA Pogo/Playfish. This helped them in their current role at Plumbee that has been recently acquired by GSN Games. So, what is life like after acquisition? What draws one company to acquire another, what changes an acquisition brings to the studio being bought, and how the transition can be navigated, as well as what to expect once the dust settles? At Casual Connect Tel Aviv Raf discussed these topics in a fireside chat with Vicenc Marti of Tangelo Games (formerly Imperus, which acquired Akamon and Diwip) and iGaming Capital’s Melissa Blau. 


Tel Aviv 2016Video Coverage

Key Insights into the State of the Social Casino Industry from Elad Kushnir | Casual Connect Video

January 7, 2017 — by Catherine Quinton

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Elad Kushnir, Playtika
Elad Kushnir

What are the latest developments in the social casino industry? And what do they mean for your business and future plans? There is no one better to answer these questions than Elad Kushnir, Senior Vice President of Business Development at Playtika which delivers premium games to more than six million daily active users and twenty million monthly active users.

Elad is responsible for all M&A activity and also heads up strategic partnerships and spearheads regional growth opportunities in new market areas. At Casual Connect Tel Aviv, they provided the most recent information, from the second and third quarters of 2016, on the social casino industry. They also offered key insights into what this data means for the future of the industry. To learn more, be sure to watch the video of the full session.

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For more about Elad Kushnir, see this exclusive article.

Tel Aviv 2016Video Coverage

Darion Lowenstein: Casinos, The New Gold Rush For Developers? | Casual Connect Video

January 4, 2017 — by Orchid

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Casinos have been fighting an age crisis: 21-45 year olds generally do not gamble, admits Darion Lowenstein, CMO of Gamblit Gaming. They currently oversee marketing and publishing efforts for the company’s arcade style real money games for mobile and its upcoming hardware launch in casinos. A 20-year industry veteran, Darion has produced/directed some of the biggest video games in the industry at companies like Electronic Arts, Activision, Rockstar Games and Scopely.

Darion presenting at Casual Connect Tel Aviv 2016

Now, with Gamblit, Darion is leading the charge to bring mobile and arcade style games onto the floor with products that appeal to those 21-45 year olds. With announcements like Jetpack Joyride, Into The Dead, and Catapult King, at Casual Connect Tel Aviv Darion Lowenstein discussed the benefits and difficulties of taking hit mobile games into the casino world. “I think that partner content is a better offering for customers on the floor than licensed content, when you take a movie franchise, James Bond, Brides Maids, and slap it on the slot machine”, Darion explains.

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Read more about Darion and their approaches here.

Tel Aviv 2016Video Coverage

Guy Hasson: The Gamification Edge in Social Slots | Casual Connect Video

December 25, 2016 — by David Radd

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There are markets that no one has thought to tap yet. They’re thinking inside the box. - Guy HassonClick To Tweet

At Casual Connect Tel Aviv, Guy Hasson offered tried and tested strategies on how to improve your monetization through economy. “Suppose you have the greatest content, great games, great graphics, great themes, great math. You can waste it all by having a bad economy,” Guy explained. Learn more specific tips on how to have a good economy and ways to dodge monumental mistakes in the video below.

Tel Aviv 2016Video Coverage

Patrick Witham: Bringing Sanity to UA | Casual Connect Video

December 23, 2016 — by David Radd

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At Product Madness, we think of user acquisition as an investment. - Patrick Witham, UA DirectorClick To Tweet

At Casual Connect Tel Aviv, Product Madness UA Director Patrick Witham provided insights on how the Top-15 social casino company tackles user acquisition. “At Product Madness, we think of user acquisition as an investment.” Patrick broke down where the lifetime value (LTV) of a customer goes in this investment, noting that up to 30 percent may go toward platform fees, 15 percent may go toward operating expenses, the actual investment in UA and CPI could make up to 25 percent of a user’s LTV, and the remaining amount – up to 30 percent – is actual profit. Patrick noted that the return on investment does not come until farther down the road – sometimes anywhere from 3 months to 12 months or more. For more UA insights and tips, check out the video below.

Tel Aviv 2016Video Coverage

Nick Talarico: Not Just Super Lucky | Casual Connect Video

December 13, 2016 — by David Radd

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Ask every question you can think of and never pretend you understand when you don’t. - Nick TalaricoClick To Tweet

Nick Talarico, founder and CEO of Super Lucky Casino, explained “Basically the casino floor IS the app store. In the brick and mortar world, if someone wants to play slots games they go into a casino and they search for a slots title they want to play. In mobile, it’s either going to the app of their choice and scrolling through the lobby or going to the app store to find a new app to install and play.” at Casual Connect Tel Aviv. Learn how they and Super Lucky Casino are using this viewpoint to drive their business strategies in the video below.

Tel Aviv 2016Video Coverage

Guy Hasson on Succeeding with Social Slots in Asia | Casual Connect Video

November 26, 2016 — by Catherine Quinton

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Guy Hasson is Social Gaming Consultantof Old Man Productions
Guy Hasson is Social Gaming Consultant of Old Man Productions

What does it take for social slots games to succeed in Asia? Will the games that have succeeded in other markets also be successful there? If these are questions that you are considering or that could affect your business, you will be interested in the knowledge Guy Hasson can offer. Guy is Social Gaming Consultant of Old Man Productions; previously he worked for Playtech for three years, before becoming Playtika’s Content Manager.

As a specialist in game popularity, Guy has seen the same social slots become successful everywhere across the globe, except in Asia. To succeed in this market, the game must be transformed into something different, yet there are similarities that should be retained. Guy described this process in detail at Casual Connect Tel Aviv. He stated that using country specific themes “is not nostalgia, fantasy or escape which is what players are looking for when they play.” In other words, something can be fantasy outside of a country but is not fantasy within. You shouldn’t use Geisha for a game for China because it is not fantasy or escape. To learn more about what you need to do to take your social slots game to the market in Asia, watch the video of his full session below.

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