Tel Aviv 2016Video Coverage

Key Insights into the State of the Social Casino Industry from Elad Kushnir | Casual Connect Video

January 7, 2017 — by Catherine Quinton

Elad Kushnir, Playtika
Elad Kushnir

What are the latest developments in the social casino industry? And what do they mean for your business and future plans? There is no one better to answer these questions than Elad Kushnir, Senior Vice President of Business Development at Playtika which delivers premium games to more than six million daily active users and twenty million monthly active users.

Elad is responsible for all M&A activity and also heads up strategic partnerships and spearheads regional growth opportunities in new market areas. At Casual Connect Tel Aviv, they provided the most recent information, from the second and third quarters of 2016, on the social casino industry. They also offered key insights into what this data means for the future of the industry. To learn more, be sure to watch the video of the full session.


For more about Elad Kushnir, see this exclusive article.

Tel Aviv 2016Video Coverage

Darion Lowenstein: Casinos, The New Gold Rush For Developers? | Casual Connect Video

January 4, 2017 — by Orchid


Casinos have been fighting an age crisis: 21-45 year olds generally do not gamble, admits Darion Lowenstein, CMO of Gamblit Gaming. They currently oversee marketing and publishing efforts for the company’s arcade style real money games for mobile and its upcoming hardware launch in casinos. A 20-year industry veteran, Darion has produced/directed some of the biggest video games in the industry at companies like Electronic Arts, Activision, Rockstar Games and Scopely.

Darion presenting at Casual Connect Tel Aviv 2016

Now, with Gamblit, Darion is leading the charge to bring mobile and arcade style games onto the floor with products that appeal to those 21-45 year olds. With announcements like Jetpack Joyride, Into The Dead, and Catapult King, at Casual Connect Tel Aviv Darion Lowenstein discussed the benefits and difficulties of taking hit mobile games into the casino world. “I think that partner content is a better offering for customers on the floor than licensed content, when you take a movie franchise, James Bond, Brides Maids, and slap it on the slot machine”, Darion explains.


Read more about Darion and their approaches here.

Tel Aviv 2016Video Coverage

Shulamit Ferber: Breaking the Typical Mold For Female Game Characters | Casual Connect Video

December 28, 2016 — by David Radd

Just giving girls a pink version of boy toys is not enough. - Shulamit FerberClick To Tweet

The current industry trend of “more women in tech” can easily be supported from the very beginning, by exposing girls to all kinds of games from a young age, so that they would get familiar with the medium regardless of genre. Educational game developer at Helen Doron Shulamit Ferber emphasizes: it’s important to provide them with relatable characters that wouldn’t be pastel-colored and overly feminized as this isn’t what all girls associate themselves with. Tips and tricks on correct game design for girls get explained in Shulamit’s Casual Connect Tel Aviv session. 

Tel Aviv 2016Video Coverage

Guy Hasson: The Gamification Edge in Social Slots | Casual Connect Video

December 25, 2016 — by David Radd

There are markets that no one has thought to tap yet. They’re thinking inside the box. - Guy HassonClick To Tweet

At Casual Connect Tel Aviv, Guy Hasson offered tried and tested strategies on how to improve your monetization through economy. “Suppose you have the greatest content, great games, great graphics, great themes, great math. You can waste it all by having a bad economy,” Guy explained. Learn more specific tips on how to have a good economy and ways to dodge monumental mistakes in the video below.

Tel Aviv 2016Video Coverage

Shalev Moran: Winning the Exhibition | Casual Connect Video

December 18, 2016 — by David Radd

Make your game unkillable. - Shalev MoranClick To Tweet

Shalev Moran  is Games Program Director for Print Screen Festival in Holon. He also teaches Narrative and History of Digital Games at Shenkar College of Art and Design.

“Print Screen Festival is an international festival for digital culture, and probably the most important public event around that field in Israel,” said Shalev. “I’ve been curating a games program for it since 2013. My program usually includes an exhibition of indie games centered around a particular theme, and a series of talks, screenings and performances.” 

At Casual Connect Tel Aviv, Shalev described the dos and don’ts of showing your game in exhibition. “The huge mistake is exhibiting a build that’s just the full game, or whatever they currently have that’s closest to being feature-complete and content-complete,” said Shalev. “An exhibition build should be a concise, measured taste of your game, and in my talk I break this down into a bunch of guidelines.” See more in Shalev’s lecture video. 

Tel Aviv 2016Video Coverage

Adir Ron on Marketing Strategies to Reach Success | Casual Connect Video

December 15, 2016 — by Catherine Quinton

Try to find one strength that you have on top of your competition and play to your strength.Click To Tweet

“Observe your competition. Figure out what they are doing, how they position themselves and try to see if there is any edge that you have on top of them. It can be your design, it can be your art, it can be pretty much anything but try to find one strength that you have on top of your competition and play to your strength”, game consultant Adir Ron adviced in their Casual Connect Tel Aviv 2016 session on scaling games from concept to soft launch, from 0 to 1,000 or even 10,000. They also shared common pitfalls to avoid when launching a new mobile game, as well as tips and best practices. 

Tel Aviv 2016Video Coverage

Sivan Enden: Tailored Solutions for App Growth and Monetization | Casual Connect Video

December 7, 2016 — by Catherine Quinton

Your users are not all the same, why treat them in the same way? - Sivan EndenClick To Tweet

Firebase is a mobile platform that helps you quickly develop high-quality apps, grow your user base, and earn more money. At the heart of Firebase is Firebase Analytics, a free and unlimited analytics solution to gain insight into your users from ad click to app usage. Firebase Analytics works with other features such as admob, so you can make smart, data-driven user-centric decisions to grow your revenues by displaying engaging ads to a global audience.

Tel Aviv 2016Video Coverage

Guy Hasson on Succeeding with Social Slots in Asia | Casual Connect Video

November 26, 2016 — by Catherine Quinton

Guy Hasson is Social Gaming Consultantof Old Man Productions
Guy Hasson is Social Gaming Consultant of Old Man Productions

What does it take for social slots games to succeed in Asia? Will the games that have succeeded in other markets also be successful there? If these are questions that you are considering or that could affect your business, you will be interested in the knowledge Guy Hasson can offer. Guy is Social Gaming Consultant of Old Man Productions; previously he worked for Playtech for three years, before becoming Playtika’s Content Manager.

As a specialist in game popularity, Guy has seen the same social slots become successful everywhere across the globe, except in Asia. To succeed in this market, the game must be transformed into something different, yet there are similarities that should be retained. Guy described this process in detail at Casual Connect Tel Aviv. He stated that using country specific themes “is not nostalgia, fantasy or escape which is what players are looking for when they play.” In other words, something can be fantasy outside of a country but is not fantasy within. You shouldn’t use Geisha for a game for China because it is not fantasy or escape. To learn more about what you need to do to take your social slots game to the market in Asia, watch the video of his full session below.


Tel Aviv 2016Video Coverage

Amit Bivas on the Most Effective Ways of Engaging with Your Players | Casual Connect Video

November 18, 2016 — by Catherine Quinton

If you don't have a VIP plan in place, you're lunatics! - Amit BivasClick To Tweet

Do you know who your players are? Do you wonder how best to reach them? If so, there is no one better you could turn to than Amit Bivas, Head of Marketing at Optimove. Amit has far-reaching experience in planning, developing and executing marketing strategies for both B2B and B2C. Their skills and abilities combine the art and science of marketing, merging creativity with business acumen and benefitting from a strong background in data analytics and statistics.

Amit Bivas presenting at Casual Connect Tel Aviv 2016 in The Charles Bronfman Auditorium
Amit Bivas presenting at Casual Connect Tel Aviv 2016 in The Charles Bronfman Auditorium

Amit emphasizes that players do not respond well to generic, mass marketing. It is much more effective to manage customer relationships through knowing who your players are and what unique affinities and tendencies they have. Maintaining a long term relationship requires intelligent behavior-based communications. In this session at Casual Connect Tel Aviv, Amit described the seven most common player personas and the most effective methods of engaging with them. Amit explained, “Optimove had analyzed a massive amount of data and can recommend how to approach players from 6 different personas – varying on an axis of spenders to non-spenders; and on an axis of player stage (new – active – churned – re-engaged).” They recommend first understanding your players, then interacting and only then monetizing. To learn more, watch this video of the full session below.


To read more about Amit, see this exclusive article.

IndustryStudio SpotlightStudios

Ilyon Innovates Amid Rapid Growth

November 15, 2016 — by Casey Rock


Ilyon has only been on the scene since 2013, but they already have over 40 titles and are continuing to see strong user acquisition and retention growth every month among their various titles. The company, which was started by four former Israeli military officers who worked on their game projects at home, has since grown to 40 employees with an office in Israel.

Scaling growth

The company started around a simple bubble-shooter game with only one game mode which Ilyon COO Ilya Molo says had a “total respectable” 2M downloads. They then took the feedback and data they received from that game and worked on it full-time to improve it. The resulting changes led to 1000% growth in downloads and revenue. Today, the same app has more than 14M downloads.

Ilyon has continuously used this model to grow: Reinvesting in its games as it reaches new thresholds – creating new levels, hiring new designers, adding game modes and improving in-app purchases. Additionally, they create special bubble-shooter apps to take advantage of current events such as the Olympics or holidays.