What is it about clan systems that is so intriguing? They are becoming more and more popular and have now been introduced in nontraditional genres. The racing genre has becoming especially engaging as this opportunity for social interaction has become a part of the experience. Leonard Frankel, as Co-Founder and CEO of ClanPlay, a messaging app that sychronizes with the chat inside games, is in a unique position to understand why and how clan systems really matter.
Prior to Clanplay Leonard was Vice President of Business Development at Plarium, a leading mobile strategy game developer. At Casual Connect Asia, Leonard used the clan systems in CSR 2 and Real Racing to demonstrate the key aspects of setting up a strong clan system in any game. Then he used these principles to set up an imaginary system for the arcade racing game Asphalt. To learn more about this exciting way to incorporate social interaction into a game, be sure to watch the video of Leonard’s session at Casual Connect.
To see more about Leonard’s career and views, including his presentation from Casual Connect Europe 2017, see this article.