Tel Aviv 2015Video Coverage

Julian Runge on the Advantages of a More Centralized Approach to Analytics | Casual Connect Video

March 13, 2016 — by Catherine Quinton

'Engagement with a game drives monetization, not the other way around.' - Julian RungeClick To Tweet

In mobile game marketing, the importance of distribution channels beyond classic user acquisition is increasing. Join Julian Runge, head of the analytics team at Wooga, as he described in his Casual Connect Tel Aviv 2015 lecture that users that are not coming from user acquisition are key for marketability of a game in light of the struggle to keep lifetime value above effective cost per install. Unfortunately, data on these users is sparse. It is mostly unknown why they download an app. How did they hear about it in the first place?

This talk focused on what is widely regarded as the most important source of organic downloads in the mobile app ecosystem – word-of-mouth. Looking into the share of word-of-mouth in organic downloads and the quality of the resulting traffic, this talk will help you understand and utilize this powerful tool. Tune in below and also learn about the drivers of word-of-mouth for mobile apps are identified.

Tel Aviv 2015Video Coverage

Vladislav Arkhipov: An Alchemist Who Brews Law with Innovative Games | Casual Connect Video

March 11, 2016 — by Catherine Quinton

'Russia is learning a lot from the US in its long-arm application of laws.'–Vladislav ArkhipovClick To Tweet

With changes in regulation on internet content, personal data protection and online gambling restrictions — and perhaps more importantly, changes in how those regulations are enforced in international cases — it’s more and more complicated to reach Russian audiences with games and other digital media. Dentons Of Counsel Vladislav Arkhipov walked game makers through some practical ways to mitigate risk during his Casual Connect Tel Aviv 2015 lecture. “Russian courts will not easily give up their jurisdiction,” Vladislav said, “and this makes Russian law all of a sudden relevant for anyone who is particularly interested to engage in the Russian market.” See Vladislav’s full session below for ways to steer clear of regulatory trouble in Russian markets.

Tel Aviv 2015Video Coverage

Eytan Majar: Creating from Within a Context | Casual Connect Video

March 11, 2016 — by Catherine Quinton

'Who here has a robotic vacuum cleaner, like me? OK, so we all have Cylons in our house.'–Eytan MajarClick To Tweet

While game design and UX design are very different fields, there’s a lot they can learn from each other. UX Architect and Game Designer Eytan Majar outlined some ways UX methodology can assist game devs in their craft during his Casual Connect Tel Aviv 2015 lecture.

“UX designers operate in the real world,” Eytan said. “Game designers work in an imaginary environment. … If you eat a flower, you cannot breathe fire through your mouth. It happens only in Mario. How can we use those two different crafts to make the other better?”

Eytan’s full speaking session is available for streaming below.

Tel Aviv 2015Video Coverage

Orly Shoavi and SafeDK Want to Give Devs Control over SDKs | Casual Connect Video

March 11, 2016 — by Steve Kent

'By integrating with SafeDK, you have a failsafe switch, a raincoat for a rainy day.'-Orly ShoaviClick To Tweet

If you’re a mobile app developer, you might choose to integrate SDKs to add any number of features to your products, from ads to analytics to social and more. But SDKs aren’t really your code, and using them usually means sacrificing some degree of control over your app, as Orly Shoavi of SafeDK pointed out during a Casual Connect Tel Aviv lecture. SDKs can introduce new security vulnerabilities, or they can collect data on your users, and you could be liable for that if something goes wrong. “With so many SDKs out there, you really need to know how to protect your users,” Orly said. For a walkthrough of how SafeDK aims to give developers greater info about and control over the SDKs they use, see her full session below.

Tel Aviv 2015Video Coverage

Moritz von Arnim: Innovation for User Acquisition | Casual Connect Video

March 10, 2016 — by Catherine Quinton

'Burning your money doesn't necessarily mean acquiring the right users.'–Moritz von ArnimClick To Tweet
Moritz von Arnim
Moritz von Arnim

Given how expensive user acquisition has gotten, it makes sense to weigh options carefully. Moritz von Arnim of Goodgame studios explained an alternative to CPI or CPA UA campaigns: revenue share. Moritz explained Goodgame’s results with the strategy during his Casual Connect Tel Aviv 2015 presentation. “Revenue share is a 100 percent performance-related business model, which usually, if you do it in the right way, leads to a win-win situation,” Moritz said. “High-quality traffic monetizes great, and even with low-quality traffic, both sides still have the chance to get their benefits.” For a breakdown of some of the company’s different approaches to revenue-share UA including use cases, see the full session below.

Tel Aviv 2015Video Coverage

George Erkhan’s Tips for Satisfying Publishers | Casual Connect Video

March 9, 2016 — by Steve Kent

'It's not enough just to make a good game … The mobile system is just too complicated.'–George ErkhanClick To Tweet

Making good games is no longer enough to make a developer’s relationship with a publisher successful. The market is flooded with good games, and it’s getting more complicated to find success.

If it makes understanding the market easier, you can draw a lot of parallels between the developer-publisher relationship and romantic relationships, according to George Erkhan, Creative Director of HeroCraft. “If you are a 6 and a publisher is a 10, only beer can help you,” George said.

Those relationships run into trouble when each party doesn’t understand what they want and what they can offer. For all of George’s tips for satisfying publishers, see his full session below.


Read more about George Erkhan with this exclusive interview.

Tel Aviv 2015Video Coverage

Artur Sakalis: Keep Casual Games Simple | Casual Connect Video

March 9, 2016 — by Steve Kent

'Casual games should be as simple as bouncing a ball.'–Artur SakalisClick To Tweet

Social casual games are easy to pick up and play, but it’s not easy to make them that way. There are a lot of ways simple game projects can quickly grow more complicated than planned.

Artur Sakalis, head of the Russian social network Odnoklassniki’s games platform, came to Casual Connect Tel Aviv 2015 to present the 10 most common ways developers can overcomplicate casual games. “Make it easy. Create a habit. Don’t make it hard enough to need a tutorial,” Artur said.

For Artur’s 10 Ways to Make the Worst Casual Game, watch his full session below.


For more about Artur, check out this GameSauce exclusive.

Tel Aviv 2015Video Coverage

Itay Levy: Mobile Marketing the Right Way | Casual Connect Video

March 8, 2016 — by Catherine Quinton

'When I meet a company, I know right away what they need to do.' - Itay LevyClick To Tweet

With cost-per-install soaring 59% year over year and churn rate set on 80%, it is clear that retaining users becomes a key focus for app marketers. In this presentation, delivered at Casual Connect Tel Aviv 2015, Itay Levy, cofounder and CEO of Appoxee, revealed the findings of a study which looked into the retention strategies of the top 30 gaming apps in each store. With a benchmark of these topics, Itay explained how how these top games retain their users using different marketing channels, and provide actionable insights and best practices on how to retain app users. Itay advised, “You need to use push notifications in the right way. Use emoticons, use rich messages, use segmentation and automation, use the right tools for mobile engagement.”

Tel Aviv 2015Video Coverage

Nataly Eliyahu: Guided by Passion | Casual Connect Video

March 8, 2016 — by Catherine Quinton

'There is great potential for telling a compelling story through games.' – Nataly EliyahuClick To Tweet

All throughout the development of almost any game, the question of cheating is always guaranteed to come up in conversation in one form or another. Among all different ways to cheat, the most common is changing your high score (not through playing the game) and uploading that score to the leaderboard. During her talk delivered at Casual Connect Tel Aviv, freelance game developer Nataly Eliyahu suggests, “Whether you use patterns to encrypt your score or track players actions on the server, it’s always a cat and mouse game.” This is important as developers can learn about the possible ways to prevent cheaters from changing their high score and falsely dominating the leaderboard. In the exchange between both the hacker and developer, we’ll look at tools and techniques the hacker uses, and the pros and cons of different approaches that developers can take.

Tel Aviv 2015Video Coverage

Elad Drory: Ideas Are Everywhere | Casual Connect Video

March 5, 2016 — by Catherine Quinton

'A free-to-play game needs to be endless… Players need to be able to play it constantly.'–Elad DroryClick To Tweet

EladDrory_160How do you design for the challenges of a free-to-play game? Starting off with a solid, scalable foundation is essential, as illustrated by Elad Drory in his Casual Connect Tel Aviv lecture. “Don’t do things that are gimmicky or things that will get old after one or two times,” Elad said. “Things that rely on humor or surprise — not really going to work for a free-to-play game.” For more tips on what does work in the F2P market, see Elad’s entire session below.