While speaking about negotiating with publishers at Casual Connect USA, Caspar Gray of The Arsenal Agency advised, “Think carefully about what you want before you start the process. Identify your pressure points and think about what their pressure points are.” In his talk, Caspar gave details about how to zero in on a good idea, get people excited about it, negotiate smartly and sign a fair contract. To learn more, see the full lecture below.
At Casual Connect USA 2018 Kimberly presented information about the differences of LiveOps on different platforms, and especially what it means to launch a game on console and/or PC. It is important to know how users interact with your system and how much ownership you have concerning that interaction. Kimberly offered some tools and strategies to finding the right setup, improving a running setup or doing a quality check on you current system. To learn more, watch the video of the complete session. By the end you should understand what to expect from LiveOps on any platform.
Teut Weidemann is a man that knows the game industry business, especially when it comes to common monetization mistakes. In a talk delivered at Casual Connect Europe, Teut divulged his knowledge from his 10 years of consulting F2P companies. In this talk, Teut covered some of the most common mistakes in game design and monetization systems – which should help prevent them for your next game so you don’t have to hire him to fix them! A big piece of advice that Teut imparted was: “In-game sales damage your revenue in the long term. Money compensates time or skill. The later the player starts to spend in the game, the more likely he will turn into a whale.” Learn more in the full session feature below!
Is there life after gamedev? While numerous people ask about how to get into the games business, some use it as a kickstart for their careers, eventually ending up in other industries. Like, for instance, Robin Kiera, formerly an in-house consultant for Goodgame studios, Casual Connect speaker, and then project lead at an insurance company.
Robin is now experiencing and documenting how gaming industry experts can help traditional industries to introduce fast, sophisticated, customer-centric products, services, and business models. “Or they can join startups and challenge traditional players”, he says.
“Observe your competition. Figure out what they are doing, how they position themselves and try to see if there is any edge that you have on top of them. It can be your design, it can be your art, it can be pretty much anything but try to find one strength that you have on top of your competition and play to your strength”, game consultant Adir Ron adviced in their Casual Connect Tel Aviv 2016 session on scaling games from concept to soft launch, from 0 to 1,000 or even 10,000. They also shared common pitfalls to avoid when launching a new mobile game, as well as tips and best practices.
Dori Adar, consultant with Dori Adar Consulting, offered a different approach to a new game you want to develop in his talk at Casual Connect USA. Likening a game to a relationship, he stressed that the most important event of its life is the first date. Twenty years ago, the game developer behind Lemmings and Grand Theft Auto, David Jones said, “I don’t care how great your games is, you have 3-5 minutes to capture people”, said David Jones,. Dori points out, “Today, it is even worse. We have this grace period of 3-5 minutes that has shrunk. We have less time to capture people, less time to make them fall in love with our game, less time to form a relationship with them. Now a days uploading your game to the App Store is like participating in a weird twisted version of the Bachelorette”.