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USA 2018Video Coverage

Sustaining Profitable User Acquisition with Creative Techniques and New Innovations | Casual Connect Video

February 23, 2018 — by Catherine Quinton

If your mobile company is to survive, you must continue achieving profitable user acquisition. Unfortunately, mobile advertising is a constantly changing landscape; what is working for you today may be, not just less successful, but completely irrelevant tomorrow. So how can you deal with this situation? Casual Connect USA, 2018 offered this panel of industry experts to help you.

Brian Bowman is the founder and CEO of ConsumerAcquisition.com, a company that offers an end-to-end user acquisition platform with AI-powered campaign automation and action-based reporting. Prior to founding ConsumerAcquisition.com, Brian was founder and CEO of LikeIt.com and has also been a consumer internet executive for Match.com, Disney, ABC and Yahoo.

Tom Young is Chief Marketing Officer at ConsumerAcquisition.com. Tom brings a decade of experience in marketing, including VP of Online Marketing at Reply! Inc.

Rich Jones is a client solutions manager at Facebook with a focus on mobile gaming. Recently his initiatives included the adoption of creative best practices, developing new automation tools, and the profitable scaling of ads-based games. Before coming to Facebook, Rich was Senior Growth Analyst at AppLovin and a researcher at Stanford’s electron physics laboratory.

At their session at Casual Connect, the panel The Future of User Acquisition – Creative Marketplaces, Machine Learning & UA Bots provided creative techniques and best practices for sustaining profitable user acquisition growth. They also discussed emerging tech such as creative marketplaces, machine learning, automated bidding and UA bots. To learn more about the innovations that are tremendously altering the industry, be sure to watch the video of their session.

USA 2018Video Coverage

Boris Logvinskiy: Solving Monetization Problems with MoPub | Casual Connect Video

February 15, 2018 — by Catherine Quinton

I try to make sure each week I have time that's blocked off to think rather than do. - Boris…Click To Tweet
At Casual Connect USA 2018, Boris Logvinskiy and Adam Carey (Senior Director of Ad Monetization at SEGA Networks) discussed MoPub’s in-app solution for the header bidding concept, called Advanced Bidding. It is a new way of allowing different demand sources to compete for the opportunity to show an ad to a user, maximizing ROI for the advertiser while also maximizing publisher revenue. During the conference, Boris said “The core tenet of Advanced Bidding is that is has to be different than Desktop and built from the ground up.” This is something Boris believes will help solve the difficulty of monetizing an app. Furthermore, “I can’t wait to explain to brand dollars the performance of Rewarded Video. You skate to where the hockey puck is going to be, and that’s in-app advertising budgets.” To learn more about how you can make this work for you, be sure to watch the video of the full session.

USA 2018Video Coverage

Mike Raznick: Enhancing Games with Music and Sound | Casual Connect Video

February 14, 2018 — by Catherine Quinton

We believe every game is unique & there is a special audio treatment that the game deserves. -…Click To Tweet

Join the founder of Dreamcraft Music and Sound Mike Raznick at Casual Connect USA 2018 as he explains how music and sound can be leveraged towards user acquisition and monetization. He provided real world examples of effective and ineffective treatments in music and IP licensing. Mike said, “We as composers strive to create a juxtaposition in the music and sound so that it can remain fresh throughout the gaming experience. A successful audio treatment should not cause fatigue. It comes down to good audio design, highlighting another reason to bring your team in early during a project’s development cycle so that there is time to test and make changes as needed.” Hear the discussion of how to create a compelling, fun and exciting audio experience for casino games.

USA 2018Video Coverage

Brandon Huffman: The Legal Support Game Companies Need | Casual Connect Video

February 13, 2018 — by Catherine Quinton

Click To TweetWell if I can’t be a cowboy, I’ll be a lawyer for cowboys. - Brandon Huffman

Since a Supreme Court battle in 2011, games are protected under the 1st Amendment. Politics and video all media is under scrutiny. In a presentation at Casual Connect USA, Brandon Huffman described the journey video games have taken through expression, legally protected speech and where video games are headed. Be sure to check out the full presentation below.

EventsNews

Indie Prize Winners at Casual Connect USA 2018!

January 18, 2018 — by Catherine Quinton

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The Indie Prize competition at Casual Connect USA 2018 featured many exciting and innovative entries. Casual Connect is now announcing the nominees and winners.

Best Game Audio

The winner of Best Game Audio was Floor Kids, developed by MERJ Media from Canada. Floor Kids is a break dance battle game that rewards musicality, originality and style. It can be played in solo freestyle mode or in two player battles.

Also nominated for Best Game Audio were Stack & Crack, a 3D puzzle game by Jambav from India; Orbit – Playing With Gravity, a game that has players launching planets and attempting to get them into stable orbits around black holes, by HIGHKEY Games from the United States; and Rumble League, a real-time, action packed strategy game by Lorraine Studio of the United States.

USA 2017Video Coverage

Darion Lowenstein: Bringing Arcades Back to Life on the Casino Floor | Casual Connect Video

January 5, 2018 — by Catherine Quinton

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Be the person everyone wants on their team. - Darion LowensteinClick To Tweet

As we witness casinos in the USA having a steady decline in slot revenue, companies must change their approach. That is why Gamblit Gaming has been launching new interactive touch screen hardward right on casino floors. In a talk entitled “Launching Video Games In Casinos: Gold Rush Or Bust?” at Casual Connect USA in Seattle, Darion Lowenstein talked about what it takes to gamblify games like Into The Dead, Catapult King, Jetpack Joyride and launch it on a casino floor.

USA 2017Video Coverage

Brandon Sheffield: From Online Comics to Indie Game Success | Casual Connect Video

January 1, 2018 — by David Radd

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Necrosoft is a company I formed – if it fails, it’s my fault. - Brandon SheffieldClick To Tweet

Although it is disheartening, when your game doesn’t sell, Brandon Sheffield, Creative Director at Necrosoft wanted you to know that this isn’t the end. Developers shouldn’t give up and think they missed their one shot. At Casual Connect USA 2017, Brandon stated that if you’ve got a game that’s portable to modern platforms, you’ve got a revenue stream. If not from consumers, it will come from platforms. By using examples from several companies, Brandon shared how Necrosoft sells versions of current or older games to new platforms in order to fund new projects in the session below.

EventsNews

Casual Connect USA 2018 Indie Prize Participants from North America Part 2

December 21, 2017 — by Catherine Quinton

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This set of games from North America are more exciting entries for Indie Prize at Casual Connect USA 2018 at the Disneyland® Hotel. They include incredible variety, from arena fighting to digital board games; shooters and puzzle platformers to arcade adventures; beautiful explorations of orbital mechanics and collaborative art games to trivia games, games that extend the AR genre and even games designed to explore empathy and communication. Indie Prize will definitely be a great experience!

Game Title: Rumble League
Developer: Lorraine Studio
Platform: iOS
Country: United States

Rumble League is a real-time PVP game taking place in 1987 in a internationally sanctioned fighting competition. You can assemble a team of brawlers, travel to exotic locations around the world and fight other teams for glory and cash. You will enjoy the hand-crafted arenas and fighters, as well as the retro-futuristic synth soundtrack.

EventsNews

Casual Connect USA 2018 Indie Prize Participants from North America Part 1

December 20, 2017 — by Catherine Quinton

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This year’s entries from North America for Indie Prize will certainly be highlights at Casual Connect USA at the Disneyland® Hotel. These innovative games range through a variety of genres – puzzles of various kinds, dancing, fighting, shooters, even genres that may be unique combinations, such as horror-sports-tragedy. The games are fun, intense, and challenging.

Game Title: CubeWorks
Developer: TinMoon Studios
Platform: VR desktop/console
Country: USA

Could you solve puzzles in a VR environment? CubeWorks gives you the opportunity to find out with challenging spatial puzzles in a fully immersive VR experience. As you progress, you discover new environments and you aim for the top with the highest score on a leaderboard.

CubeWorks launched into early access the same day it had a playable demo at New York’s PlayNYC convention. There is was voted a fan favorite and the top VR title.

USA 2017Video Coverage

Mark Beck on Succeeding in Today’s Social Casino Environment | Casual Connect Video

November 22, 2017 — by Catherine Quinton

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Are you someone who is interested in the social casino market? If so, you have, no doubt, noticed increasing competition as this market has been maturing. There are now many choices and the players are exhibiting greater sophistication in what games interest them, both in quality of production and game complexity.

If these are factors you must consider you would probably like to consult with Mark Beck, Vice-President of Strategy at Murka. Mark has helped to scale some of the largest games in the social casino genre, including Heart of Vegas, FaFaFa and Scatter Slots. Mark’s specialties are user acquisition, finance, business development and in-game optimization, all critical areas for successful social casino games. After ten years at Aristocrat Mark moved to Murka, where he is currently working.

If you would like to know how Murka has succeeded in becoming the then tenth largest and the fastest growing social casino company in today’s environment, you need to watch this video of Mark’s presentation at Casual Connect USA 2017 in Seattle.

DOWNLOAD SLIDES

To see another lecture by Mark from Casual Connect Asia and learn about his career, see this exclusive article.

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