Gewben Wu is a Business Development Director at Fortumo, Ltd., an international provider of mobile payment solutions for web services and mobile applications in more than 70 countries. Like other companies at Casual Connect, Fortumo is focus on emerging markets. Gewben states that his entire view of the company changed at GDC 2010, when their close association with Rovio began. Android was a new platform then, but Rovio’s commitment to the platform indicated to Gewben that there was indeed mobile revenue to be made on Android.
At Fortumo, Gewben is responsible for the Asian office, where be brings six years game industry experience in management, sales and marketing. Before joining Fortumo, he helped set-up overseas businesses for several leading Chinese game companies, including Snail Game, Renren Inc. and Perfect World, helping. He feels this experience gives him an advantage in his present position.
“The greatest moment in my career came when I joined the Fortumo team,” Gewben says. “I was able to bring global payment solutions to well-known Asian developers and phone manufacturers. Together, we created totally new things that have benefited the industry.”
Joining Fortumo meant a significant change in direction for him, as the payment solution was quite a departure from a more traditional online game industry. His new role requires him to think differently about industry trends and consider the best ways to promote the Fortumo service to Asian developers and app stores. Now the Fortumo Asian team not only provides a global payment channel, it also helps developers release apps to the worldwide market. The key aspect of the Fortumo service is that it is free.
Focusing on the Big Picture
Gewben has learned to understand what developers are thinking, and discuss what developers want to know, enabling him to help them in different ways. He emphasizes helping people holistically by focusing more on the big picture rather than only what is directly in front of you. He points out that the economies of Asian countries are growing at a phenomenal rate, with over half the population of the world living in this area. By contrast, the Western game market is much more saturated, competition is tough and it is difficult to gain visibility. He says, “Game companies which have been successful in the West have huge revenue potential in Asia simply because of the enormous base of potential users. The greatest difficulty they will face is adapting games to the local culture and playing habits.”
Gewben suggests that mobile operators should carefully consider how they want to be involved in the app ecosystem. He also notes that change in market takes time because the huge telecom companies are working with some solutions that are more than a decade old. In order for operators to stay relevant and provide competition to credit card companies, they must update their payment solutions in cooperation with app developers and mobile payment providers.
At Casual Connect Asia, Gewben announced Fortumo’s partnership with a large Asian phone manufacturer. This was also announced in the Western media.
Catherine Quinton is a staff writer for www.gamesauce.org. Catherine loves her hobby farm, long walks in the country and reading great novels.