Black Friday has for some time been the jump start of holiday shopping, and we are now seeing increasing numbers of retail establishments open on Thanksgiving Day, with incredible sales enticing savvy shoppers. But many people also want to spend the holiday with their families. How to solve the dilemma? Mobile shopping seems to be the answer for more and more of us.
Early predictions by the Adobe Digital Index suggested that mobile users would increasingly consider the Thanksgiving holiday as an opportunity for online sales. Now Leadbolt, a global app discovery and monetization platform, has the statistics which validate these predictions.
Over the three days starting November 27, the day before Thanksgiving, Leadbolt tracked user engagement and download activity and saw mobile app usage increase by over 30 percent compared to non-holiday periods. There was a 13 percent increase in app usage on Thanksgiving Day and a 17 percent increase on Black Friday. App discovery saw a 47 percent increase over this biggest shopping weekend of the year compared to regular time periods. The busiest day for app downloads was Sunday, December 1, with more than 16 percent above other Black Friday holidays.
Clearly those who spent the holiday at home also found ways to take advantage of the convenient shopping opportunities. The continued online spending through the weekend shows that Thanksgiving has now become a natural online sales day for those who want to get a head start on their holiday shopping.
Dale Carr, CEO of Leadbolt commented, “We are very pleased to see that mobile is still a leader in online sales and advertising. The increase in app downloads and app usage across Leadbolt’s network over the busiest shopping weekend of the year is a great testament to how far mobile has come over the past few years.”
Industry records now show retail sales at an all-time high with an increase of 118 percent year-over-year. iOS devices were used for $543 million in online sales, including $148 million in online consumer purchases by Android users alone. This is an 80 percent increase compared to Cyber Monday 2012.
Leadbolt is a privately held company with headquarters in Sydney, Australia and Los Angeles, California. It offers an app discovery and monetization platform for developers and advertisers, allowing mobile app developers to power app discovery, acquire quality users and increase profitability with a single unified SDK. More information about the company is available on their website.
Comments
