At Casual Connect Europe, Corey Rosemond announced that Plantronics Gaming believes in the power of voice-enabled gaming and they are available to support studios like Reactive Studios and their game Codename Cygnus. He says, “If you’re thinking about utilizing the power of voice or multiplayer communications, come work with us.”
Corey is the Business Development Director at Plantronics Gaming, where he is the liaison between the company and the gaming industry. Corey seeks out opportunities and partnerships that will be mutually beneficial to the company and partners.
An Unexpected Result
His tenure at Plantronics began with a conversation at GDC 2012, where he was asked by leadership how he believed he could add value to their growing gaming business. His response, industry knowledge, and experience led to an opportunity to join the company.
Corey’s gaming career began with an internship at Microsoft Corporation to get ID’s Doom to run on Windows 95. Among his many responsibilities, he found himself most interested in bringing value to gamers worldwide through business development. He continues to enjoy seeing the reactions of gamers who are passionate about a game, saying, “Gaming is where technology and entertainment collide, and the resulting value to gamers is immeasurable.” It is this appreciation of the gamers’ experience that continues to motivate him.
Changing Perceptions
The most exciting time in Rosemond’s career came when he was a part of the team tasked with turning around the perception of Windows as a gaming platform. He admits that being responsible for the Windows 7 launch strategy for gaming was a challenge, however, he was able to work with the right partners to validate that Windows 7 was in fact great for gaming. He says, “We significantly exceeded our goals to get people to upgrade from Windows XP and Windows Vista”.
He clearly values all that he has accomplished in his career, emphasizing that he always tries to learn from his experience. He says, “Wisdom is as valuable an asset as all-out brilliance.”
Time for a Bit of Fun
An avid gamer, Rosemond spends his free time playing everything from console games to mobile and tablet games. He enjoys travel, specifically the opportunity to engage with other gamers from around the world. He continues to game while on the road, saying, “I love how gaming can be a bridge between cultures.” He also enjoys snowboarding, but still manages to gets in a quick run of Pocket Trains or Clash of Clans while going up the lift.
The game Rosemond is currently playing the most is Hearthstone from Blizzard Entertainment. He believes, “It’s going to be a great mobile and PC title with a healthy eSports and community component.” His favorite platform is iOS, mainly because of its availability. These days, he is also equally enjoying the next generation of consoles from Xbox and PlayStation, which he got to be on the leading edge of digital entertainment at home and for work-related research.
Social Meta-Gaming
Rosemond predicts the next big trend in the game industry will be the continued integration of social experiences combined with meta-gaming fueled by eSports. He is currently working with a number of leaders in the eSports and free-to-play space and points out, “I included the free-to-play space because they are obligated by their business model to build out these enhanced social and meta-gaming experiences.”
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