At Casual Connect Asia, David Kim, CEO of Animoca, announced the latest exciting news from Animoca: a new spin-off company Animoca Brands, with Robby Yung, previously the executive director at Animoca, as the chief executive officer. The mission of this new company is to create and publish globally a broad portfolio of mobile games for smartphones and tablets. Animoca Brands will develop and distribute games based on licensed content as well as building a portfolio of original titles and publishing third party games.
Animoca has transferred to Animoca Brands the licenses and rights to such games as Garfield, Ben 10, Doraemon, Ragnarok Online, and Ultraman, as well as other well-known IPs. As a separate entity, Animoca Brands will be able to pursue more licensing opportunities and accelerate the production and launch of their games. They will leverage their user base to distribute new app releases, benefiting not only branded games, but also their original games and the third party titles they publish.
The branded games in Animoca Brands’ portfolio include Ben 10 Ultimate Alien Xenodrome, Garfield Tycoon, Garfield’s Escape, Doraemon Repair Shop, Ultraman Galaxy, Ragnarok: War of Gods and several others.
New CEO Robby Yung says, “I am thrilled by the opportunity to head this important initiative. I look forward to growing the new business and working with our current and new partners to create games that honor and expand their IP.”
According to David Kim, this is their next logical step. “With the original Animoca, we established a successful side business helping famous brands enter the exciting world of mobile gaming. Now Animoca Brands will take over that business, while Animoca continues to pursue a strategy of wide and varied mass market offerings.”
Animoca is a leading developer and publisher of mobile games and edutainment apps for global audiences. They have now released more than 300 apps across multiple platforms and have more than 200 million game downloads since the company was launched in 2011. Among their most successful offerings are the Pretty Pet Salon franchise and the Star Girl series, which have become wildly popular with audiences across the globe and have been acclaimed by both gamers and reviewers. Animoca also publishes edutainment apps under the Baby Cortex label.
The spin-off, Animoca Brands, with its emphasis on mobile games, has multiple titles that leverage internationally recognized intellectual properties, all of which are fully licensed by their IP owners. They will also serve as global or regional publishers for third party titles and will develop and publish a wide range of original games. Animoca Brands is based in Hong Kong.
More information about Animoca is available at their website.
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