Jason Park provided a view of the Chinese mobile market compared to the other markets during Casual Connect USA 2014. “China’s big; we all know that,” he explained. “We’ve know that for awhile, but how big is it really? This year alone, in just Q1, the mobile market surpassed 630 million dollars. At this rate, they’re looking to surpass 3 billion by the end of the year.”
Jason Park, vice president of operations at Art Concept House/Spellgun, runs this world-class art service as well as managing the new China mobile publishing division. When Park met CEO of Art Concept House, James Zhang, and heard his vision for the company, they discussed how Park’s prior experience as general manager for global publishing at Perfect World Entertainment, as well as running his own startup, could help take the company to the next level. And Park made the decision to join them.
From Player to Creator
He was first attracted to the games industry through running a PC café at the time StarCraft, Warcraft 3, and Counter-Strike were the popular games. While there, besides running tournaments and fixing broken computers, he spent his time (sometimes more than 12 hours a day) playing Counter-Strike in the pro league. When the PC café eventually went out of business, he began his first corporate games industry job in QA, testing games for SCEA. He went on to hold senior positions at IGN Entertainment, Gala-Net, and Sony Computer Entertainment. He also founded his startup company, Mobula, a mobile studio that made real-time online core games.
Park has worked in almost every aspect of the games industry: development, quality assurance, production, marketing, localization, operations, and business development. He loves the products, the people, and the constantly changing process. Despite his extensive experience, he feels, “No matter how many games you’ve worked on, the next one is always a new challenge.”
Finding Interactive Gameplay
He has always been a PC gamer, but for the past year, his focus has been on mobile. Although a longtime MMORPG player, he now finds it difficult to find the five or six hours in a day to concentrate on the game. Instead, he is playing Game of War – Fire Age, which he claims is undoubtedly the mobile game closest to an MMORPG. But he keeps going back to Kingdom Rush Frontiers whenever a new update is released.
The next big trend Park sees coming to the industry is deeper and more interactive gameplay in mobile games. He points out that MMORPGs took PC gaming to a new level; similarly, more interactive online experiences must be the next stage for mobile gaming. Already full-fledged MMORPGs are hitting the top charts in Japan and Korea, while in the US, successful mid-core games have been adding more MMO-like systems, such as global chat, guilds and clans, and guild wars – features which are leading to exponential growth in monetization and retention.
At Casual Connect USA, Park announced a publishing partnership with Get Set Games to publish Storm Casters in China.
Catherine Quinton is a staff writer for www.gamesauce.org. Catherine loves her hobby farm, long walks in the country and reading great novels.