ContributionsPostmortem

Post-Mortem: Free Lunch Design’s Icy Tower 2 (iOS & Android)

January 15, 2013 — by Mariia Lototska

main

ContributionsPostmortem

Post-Mortem: Free Lunch Design’s Icy Tower 2 (iOS & Android)

January 15, 2013 — by Mariia Lototska

Located in Gothenburg, Swedens second largest city, Free Lunch Design employs a creative team that produces world class games for multiple platforms. The team has produced over 70 games for PC/Mac and iOS/Android so far; some of them have been downloaded millions of times. Free Lunch Design is looking to keep innovating and develop games that will knock your socks of, no matter what platform or genre. In this article we will focus on describing some major events in the development of Icy Tower 2.

One-man-army origins

A successful release of a Facebook version of Icy Tower in 2009 solidified the pursuit for B2C, and a name change to Free Lunch Design confirmed the decision.

Free Lunch Design was originally a one-man-army (consisting of Johan Peitz ) making retro-inspired PC games for free download. Out of the numerous games released, one of them stood head and shoulders above the rest: Icy Tower. Since its release in 2001, it became especially popular among young students around the world, in part due to the ease in which it could be installed on a school computer. The simple and fun game found a following and lived a life of its own for the remainder of the 00’s. Meanwhile, Johan Peitz joined forces with local game developers Muskedunder, to create advergames. Soon Muskedunder aimed to change focus from B2B to B2C, and to build on the previous success of Icy Tower became the obvious first step. A successful release of a Facebook version of Icy Tower in 2009 solidified the pursuit for B2C, and a name change to Free Lunch Design confirmed the decision.




Once mobile gaming became the next big thing, we knew the time for Icy Tower 2 had come. The game hit the app store in November of 2012, containing several exciting changes from the original to keep it fresh and suitable for handheld devices. The release was another success with 1 million downloads in 10 days, which led to the decision to bring the game to Android.

Mariia Lototska

logo
SUPPORTED BY