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USA 2016Video Coverage

Ian Atkinson: Succeeding with Your App | Casual Connect Video

September 25, 2016 — by Catherine Quinton

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You have created a great app and people are downloading it. What can you do from there to ensure the best opportunities for that app to succeed?

AdColony1Ian Atkinson, Vice President of Business Development at AdColony, offered his insights into the steps you need to take in the “Leveling Up Your App Economy” session at Casual Connect USA. At AdColony, Ian delivers high quality inventory for advertisers in the AdColony Network through partnering with game companies and tech vendors while enhancing monetization. Ian brought to the session his expertise, developed through more than twenty years of experience in the industry at both startups and large game publishers, with particular knowledge of emerging digital and interactive entertainment markets.

In this session Ian described how the top mobile app publishers are able to engage and retain users while, at the same time, maximizing monetization. The session analyzed the best practices and must have features of the apps that are doing it right and discussed the importance of an ad network. “Don’t treat ad networks as an ATM machine,” Ian emphasized. “Treat them like a trusted business partner.”

To learn more about how you can give your app the best chance for success, watch this video of Ian’s full session below.

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For a more detailed article about Ian Atkinson, click here.

Contributions

Want to Make Your Game Stand Out in the App Store?

September 15, 2016 — by Industry Contributions

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Want to Make Your Game Stand Out in the App Store? Try Utilizing These New Technologies and Tools

By Bob Heubel

As app stores become inundated with new games every day, developers need to find innovative and creative ways to create a unique gaming experience and make their mobile game standout. Audio creation and editing tools have always been an integral part of the game design process but aside from sound, what other technologies and tools should developers take into consideration?

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USA 2016Video Coverage

Amit Bivas: Message Like Music, Not Noise | Casual Connect Video

September 11, 2016 — by David Radd

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Marketing is communicating with different audiences and providing them “a-ha!” moments. - Amit BivasClick To Tweet

What can be done when mass marketing fails? Rather than encouraging engagement and improving brand perception, generic marketing to large swatches of one’s target audience will often lead to brand fatigue and even negativity. In a session with Amit Bivas, Head of Marketing for Optimove, Amit discussed the solutions to this challenge. Amit stressed, “We cannot use the same marketing strategy we used the day before because today it is a whole different game.” To really get into how you can improve catered marketing, tune in below.

Asia 2016Video Coverage

Ian Atkinson: Effective Monetization Methods | Casual Connect Video

September 2, 2016 — by Catherine Quinton

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'70% of players like rewarded ads, so it's leaving money on the table to not do it!' - Ian AtkinsonClick To Tweet

They installed your app…now what? At Casual Connect Asia Ian Atkinson from AdColony explained what! “70% of players like rewarded ads, so it’s leaving money on the table to not do it!”, Ian pointed out during this solo session, explaining how the top mobile app publishers are engaging and retaining users longer while maximizing monetization and minimizing SDK bloat.

Asia 2016Video Coverage

Nimit Panpalia on Monetization Strategy | Casual Connect Video

August 30, 2016 — by Catherine Quinton

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Be local. Understand where your players are coming from and use the right ad network. - Nimit PanpaliaClick To Tweet

Nimit Panpalia, Global Head of Developer Acquisitions at POKKT, says, “I believe gaming will be the biggest growth industry in Southeast Asia and India, and I want to make a difference during the growth phase of gaming.” Nimit’s work focuses on interacting with game developers to show them how the POKKT SDK would be an asset in their monetization strategy. They discussed POKKT’s vision of the latter in a panel at Casual Connect Asia 2016 along with colleagues from Appodeal, VMAX, Vungle and AdColony, as well as shared more details of their personal views with Gamesauce: Nimit knows devs avoid ad networks and as a result, wants to become a part of their business.


USA 2016Video Coverage

Eldad Ben Tora: Helping Developers Monetize in the Kids’ Mobile Space | Casual Connect Video

August 17, 2016 — by David Radd

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On finding more investors or big clients, 'If you work well, the rest will follow.' - Eldad Ben ToraClick To Tweet

What if there was a way that you didn’t have to choose between monetizing and staying loyal to an audience of kids? Eldad Ben Tora, CRO and Co-founder of KIDOZ explained how at Casual Connect USA. Among other insights, Eldad shared, “You would be amazed at how many apps out there are not giving any thought about the type of ads they show.” Developers need to know their audience and make sure the ads are appropriate. To learn more, see the full session below.

BusinessFeatured ReadIndustryUSA 2016

Rewarded video touted as effective tool for developers at Casual Connect USA

August 5, 2016 — by Casey Rock

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Video ads are quickly becoming the advertising industry’s new mainstay. Gone are the days of static placements and banner ads. At Casual Connect USA 2016, MoPub’s group product manager, Boris Logvinskiy, explained why video has become such an important advertising format during his lecture Rewarded Video: Optimize Your Strategy.

“According to eMarketer, thirty minutes is the amount of time spent looking at videos by the average user,” Boris noted. “That makes up 10 percent of the total time spent on mobile devices. This year it’s expected that $4.2 billion will be spent on mobile video advertising – and that’s expected to grow to $6 billion in 2018.”

USA 2016Video Coverage

Zain Jaffer: Welcome to the Vungle | Casual Connect Video

August 4, 2016 — by David Radd

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'You need to make sure you have the best people and trust in them to deliver.' - Zain JafferClick To Tweet

Join top execs from Ketchapp, Smule and Vungle as they explore their most successful strategies for acquiring and building mobile audiences during a panel at Casual Connect USA. The panelists which included Zain Jaffer, CEO of Vungle, examined how they each use data to plan and optimize their user acquisition campaigns. They talked about how in-app video plays an increasingly larger part in marketing in the games industry. If your focus is on user acquisition and increasing the LTV of your users, tune in on this discussion.

EventsGame DevelopmentNews

Reaching Gen-Z with Apps and Games

July 8, 2016 — by David Radd

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Casual Connect USA is about matching the creativity of the games industry with new media innovation and investment. There will be many talented speakers at Casual Connect USA 2016, and today we are giving you a glimpse of some of the Kids & Family track speakers.

Children are our future, and they’re also digital natives that are consuming apps and games from a very young age. Join experts as they discuss successful strategies to engage and teach this younger generation.  The panels and sessions will take place on Tuesday, July 19 and Wednesday, July 20.

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