Acquiring high quality users can only happen when you choose the right partner to work with.
Wai Cheong Choy is the Director and COO of Metaps Pte Ltd, the Singapore-based subsidiary of Metaps Inc., where he focuses on building strategic alliances and business growth in Southeast Asia. Choy finds great satisfaction in helping game developers make it to the top of the rankings, eventually becoming the top grossing app in the Google Play store. When this happens, it proves the direction his company has been giving has been exactly right.
He believes focused events like Casual Connect are the most productive, allowing those in the industry to discuss opportunities together. Where better than Asia? As Choy claims, “Asia is where the money is!” He tells us Japan and Korea represent two of the top three markets for Google Play in terms of top revenue share. Choy sees massive, untapped potential in the Asian market for mobile games. “It is the fastest growing market both in online and mobile, and many of the PC online MMORPGs are moving towards mobile. As cheaper Smartphone devices are adopted in Southeast Asia, the potential for the games industry to grow there will be exponential.
Asia is where the money is!
To fellow game developers, Choy points out that user acquisition is only the beginning and a part of the entire marketing plan.. “User retention is the real challenge,” he says. “Always think about what is required in your product to make sure the users are satisfied and keep coming back for more. There are plenty of materials online to learn from. But it’s important to recognize the best basket for your eggs.”
He believes acquiring users is not difficult when you have a budget, but acquiring high quality users can only happen when you choose the right partner to work with, one that can give you what you need. Choy encourages developers to connect with Metaps, “From marketing to user retention to monetizing, we are here for you. Just concentrate on what you do best, which is to develop great games!”
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