“I think it’s really important that you are showing your vendors or the people you are working with where your quality bar and standard is because in the end, knowing your resource is about long-term relationships, it is about building relationships with these vendors,” Zachary Present explained during his session at Casual Connect USA 2014.”
For years before starting this company, he was a contract artist for video games, an experience which now helps him greatly in communicating with their contract artists. He definitely knows what it is like to be on the other side of that fence.
He is also very involved in martial arts, having trained and played Capoeira, the Brazilian martial art, for seventeen years. He has graduated to the level of professor and now teaches classes and workshops around the Bay Area.
Interest In the Art (Martial)
Interestingly, it was this interest in arts that led to the founding of Present Creative. In a martial arts class, he met Ben Sutherland, a fellow artist who shared his interest in video games. The two became friends, and, as sole proprietors, they hired each other for every project they worked on. Eventually, it made sense to join forces, and Present Creative was the result.
Present’s main role in the company is to ensure that all artwork leaving the studio is of a high caliber and is in line with client expectations. He gives guidance to the teams on art process and helps to locate new talent for the studio. At times, he also works hands-on with both art direction and lead art. He emphasizes, “My most important and gratifying work is connecting with artists and building a culture of creativity.”
Having a great in-office culture is very important to Present, and is something the studio has always prioritized over the years. He claims, “My proudest moments are when I walk into the studio, and it‘s apparent that our team is creative, productive, efficient, and happy. I am always happy to see that mixture of hard work and fun reflected back to me in the faces of our staff.”
Focus on Unity
Within the next two to three years, Present expects his company to be greatly impacted by the increasingly widespread use of Unity for mobile platforms. They are planning for this important trend by making sure all art directors and staff members have a solid knowledge of the technology.
There is a second trend emerging that he expects to influence the games industry as a whole. This is the increasing use of digital downloads and service based subscriptions.
Present enjoys mobile gaming, playing most of his games on his iPad. However, he also enjoys deeply immersive games on his Xbox 360. He chose this console because at the time, most of his friends owned one, and he wanted to play online with them. Currently, he is still working his way through GTAV. He also plays free-to-play games, but his highest purchase in them was $3.99 to unlock the unlimited play for Triple Town, one of his favorite games.
He is a husband and parent who loves to spend time with his family.
Catherine Quinton is a staff writer for www.gamesauce.org. Catherine loves her hobby farm, long walks in the country and reading great novels.