“App marketing cannot be built on hope!” Spencer Scott emphasizes. “You need to work on it.” He provided examples of how they ran QuizUp during his session at Casual Connect Eastern Europe 2014.
Spencer Scott is the chief revenue officer of Fiksu working with direct client and prospect relationships to ensure Fiksu is giving its all towards their clients. Before Fiksu, Scott spent 10 years in ad tech, building up sales and services organizations via several companies which were founded by the CEO of Fiksu, Micah Adler.
When Fiksu reached $100 million in yearly income, Scott was filled with pride. He realized that “a lot of hard work over the last several years from our great team helped lead us to achieving that accomplishment.” Another great moment for both Fiksu and for Scott personally was when they moved to a new office. The moment when he saw everyone on the same floor together, he realized how big the company had gotten. He is gratified to be a part of what he calls “the best team in ad tech.”
Small Companies, Large Companies, and Snowboarding Too
Scott graduated from Boston University with a Bachelor’s of Science degree. Through his work in mobile advertising, he eventually became involved in the game industry. He says, “the most fun part of working in the industry is watching the small five-person companies compete with the 1000 person companies.” He has remained in the industry because he finds it exciting to be where there is such rapid growth. He states that if he weren’t a part of the game industry, he would be a snowboard instructor.
“I enjoy anything on a board including snowboarding, kiteboarding, paddleboarding, or skateboarding,” Scott said. Copper Mountain in Colorado is his favorite place to snowboard. He is passionate in that he can give 100 percent of himself, especially in the things he loves and is interested in. Scott is currently playing Modern Combat 5, as the action and the graphics are enough to hook him. The fact that it is a good way to relieve some aggression doesn’t hurt either.
The consoles Scott owns are a PS3 and an Xbox One, which he facetiously says he “owns for research”. His favorite platform though is his iPhone 6, mainly because he always has it. Another reason he is partial to his iPhone is that it has higher quality apps as opposed to Android. Scott admits that the most interesting place he ever played a mobile game was at a wedding. However, his favorite app isn’t a game. It is Evernote, which helps him be even more productive.
The Platform Collapse
As we look to the future, Scott sees the industry heading towards a platform collapse. This would be a game industry where there would be continuous game play across all of your devices. Fiksu is working with developers as well as advertisers in order to understand audiences, no matter what device they prefer to game on.
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