Dmitry Shkolnikov provided case studies on ad monetization in his session at Casual Connect Eastern Europe 2014. When it comes to ad monetization, he says,” Be Cool! Monetize with smart mobile ads.”
Dmitry Shkolnikov is the product manager at Mail.Ru Group, where he is responsible for advertising API, custom solutions, and custom audience targeting. At Casual Connect Eastern Europe 2014, he announced the launch of Mail.Ru’s mobile advertising platform. This product, created especially for mobile developers, has brought him an entirely new view of this company. The team had only three months to create this network, and with hard work and focus, they were able to deliver it exactly on time. He reveals, “It has been very exciting to recognize that everything was executed precisely as we intended and we had produced an excellent product.” He felt particularly gratified because as the project manager, he was responsible for delivering the product. This platform has since been used to build their advertising network.
Shkolnikov brings considerable expertise to his work. He has 10 years of experience in IT, and before coming to Mail.Ru Group, he was at Begun Advertising Service. His time with Begun brought him the proudest moment of his career, when they were able to achieve a large-scale integration with Yandex, one of the largest internet companies in Europe. This project arose suddenly; the team had only one and one-half months to meet every requirement and deliver the result to market.
In the games industry, Shkolnikov foresees a new impact coming from growing synergy between the mobile segment and advertising through Real Time Bidding. He also sees data mining growing in importance. Companies will soon be realizing greater value from player data for user acquisition.
Away From Work
When Shkolnikov is not working, he can be found at the gym or riding his bicycle. He is a curious person, always wanting to know how things are work. He has only to see a new device to be investigating exactly how it works and what is inside; in fact, he can’t sleep until he succeeds.
And, of course, he enjoys gaming. His preferred platform is iOS. He appreciates F2P games when the gameplay is well-balanced, but too often, right from the beginning of gameplay, players are enticed, even inveigled, into making purchases.
Catherine Quinton is a staff writer for www.gamesauce.org. Catherine loves her hobby farm, long walks in the country and reading great novels.