The mobile business has grown up. It’s no longer about great ideas and innovation, but about establishing real business. Investors and shareholders have to invest much more in order to scale up the business and as a result, their due diligence is much more extensive. A great game with a superb user experience is critical but it’s only the first milestone. In Itay Rokni’s lecture, Apponomics delivered at Casual Connect USA, you can learn the answers to questions like: What should the mobile players present to the market? Should you go after venture capital or private investor? How to establish a concrete business model? Remember: “Mobile users get bored all the time. What works now may be working now is not ensured to be working 6 months from now. Always keep innovating.”
To read more about Itay Rokni, see this exclusive article.
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