At Casual Connect USA, the CEO of Fingerprint Nancy MacIntyre highlighted the complicated market of learning games and apps. Marketing and monetization for developers is tricky to navigate. Drawing on her expertise, Nancy discussed the evolution of learning apps outside the school systems and parents’ growing sophistication and requirements for games that teach. She provided insights on the movement around “learning moments” or “learning light” games and how to pack bite-sized learning into game play fun. She reflected that “The reality for us as developers of kids product, we are still competing with those (sticky) products . . . If we can’t figure out how to take learning content and marry it with the stickiest and most amazing game play out there, we are basically all screwed.” Tune in below to learn the future of mobile learning games from toddlers to tweens, plus barriers and opportunities for developing at every age.
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To read more about Nancy MacIntyre, see this exclusive article.
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