Stephanie Llamas is Director of Research and Consumer Insights at SuperData Research designing and supervising qualitative research across all digital gaming segments and playable media. As a leading games industry researcher, SuperData collects digital point of sale data from 48 million digital players each month. Stephanie brings more than ten years of professional experience in social and digital media to this presentation. Stephanie’s academic background, with a BA from Northwestern University and an MA from New York University, focused on researching the sociopolitical history of video games.
Although developed markets for video games are becoming saturated, there are rapidly growing global opportunities. At Casual Connect Europe, Stephanie focused on what developers need to understand to penetrate these new markets. The barriers are much more than localizations. Publishers must ask questions such as: What games do best in which regions? How can you best engage the audience in an unknown market? What can you learn from those who are successful and those who are struggling in new areas?
To learn more about Stephanie’s insights into these markets and the tools that will help publishers succeed, watch this video of her full session.
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