USA 2018Video Coverage

Ad Monetizing in Mobile Games: Benefits and Risks | Casual Connect Video

April 12, 2018 — by Catherine Quinton

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USA 2018Video Coverage

Ad Monetizing in Mobile Games: Benefits and Risks | Casual Connect Video

April 12, 2018 — by Catherine Quinton

As everyone involved in the mobile game industry knows, ad monetization has become critical to monetizing mobile games. And without effective monetization, no game can succeed. So how can you learn the best ways to monetize your game. At Casual Connect USA 2017, the panel discussion, The Pain and Gain of Ad Monetization – Publisher Stories, offered some important information from the publishers’ perspective of what works and what doesn’t.




Publishers experienced with ad monetization for mobile games participated as panelists. They included:




Jarrko Rajamaki, Vice President Advertising at Rovio. This is Jarrko’s second commission in this position at Rovio, heading ad monetization over the entire Rovio game portfolio. Jarrko began his career in online advertising at AOL’s European business and still proudly uses aol.com as his email address.

Dave Yonamine, Co-Founder and Chairman of Mobilityware. Dave is the primary liaison between Mobilityware and other app developers and has the primary responsibility for the company’s strategic direction. Mobilityware is a leading mobile games developer and has more than 250 million downloads across its award winning portfolio.




John Boog-Scott, Chief Operating Officer at PeopleFun. John has spent the past five years growing PeopleFun, learning the hard way what succeeds and what fails with mobile games UA and monetization. PeopleFun builds five star casual word games. John has also been a lean startup founder in many other software and games companies, including Ensemble Studios, the creators of Age of Empires.

Karim Farghaly, Director of Business Development at Bandai Namco Entertainment America for mobile platforms. Karim manages external partnerships with development studios, licencors, digital distributors and advertising platforms. Prior to BNEA Mobile, Karim held a number of executive positions in the games industry, including at Scarab, Empire and Interplay.




The panel was moderated by Ayala Rudoy, Director of Strategic Customers at SafeDK. Ayala is passionate about helping game developers ensure the ads they serve in their games don’t affect the game’s user experience, retention or revenue.

This session discussed the benefits and best practices when monetizing with ads and described the issues and main risks of displaying ads in mobile games. Watch the video of this session to learn from these experts in monetizing with ads in games.










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Catherine Quinton

Catherine Quinton

Catherine Quinton is a staff writer for www.gamesauce.org. Catherine loves her hobby farm, long walks in the country and reading great novels.

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