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Asia 2017Video Coverage

Atsuo Nakayama: IP Business, Why and How | Casual Connect Video

August 26, 2017 — by Catherine Quinton

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Atsuo Nakayama speaking at Casual Connect Asia 2017.

How vulnerable is the game industry in the Association of Southeast Asian Nations (ASEAN)? Its competitors in Japan and the US have an IP business foundation. Without the same foundation, Atsuo Nakayama maintains that ASEAN will lose ground in comparison.

Atsuo is President and COO of Bushiroad Singapore where they manage its TCG, Mobile game and Anime business that derives from the IPs they own, including Vanguard, Baddy Fight and BanG Dream. They also specialize in the IP business from their previous work as Studio Head and General Manager of Bandai Namco Studios in Vancouver and Singapore.

Atsuo described the process of creating the fan base for the game IP they were making, “It took a three year effort to crystallize IP with a certified core fan base.” Clearly this is not a quick and easy thing to do. But they insist that by following Bushiroad’s procedure in creating IP, developers will realize this is just what Singapore and the ASEAN countries should be targeting. Watch this video of Atsuo’s presentation at Casual Connect Asia to learn more about the importance of IP business.

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To read more about Atsuo Nakayama including a lecture from Casual Connect Asia 2016, see this exclusive article.

Asia 2017Video Coverage

Nelson Rodriquez: Be Ready for the Coming Changes | Casual Connect Video

August 25, 2017 — by Catherine Quinton

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What’s coming next in the game industry? It’s a vital question for all game developers and publishers; if you are not constantly aware of coming possibilities, you may not be able to profit from them or even stay relevant.

At Casual Connect Asia, Nelson Rodriguez, shared some exciting developments that will completely change how games are made, played and distributed. Nelson, head of Akamai Technologies media and games industry marketing strategy, has the experience and perspective to offer in how to be ready for the future. They have helped in the launch of dozens of games across every platform, from blockbusters such as Halo 3, Tekken 5 and Assassin’s Creed Brotherhood to the indie games Tweet Defense and A Kingdom for Keflings.

Nelson described an emerging revolutionary platform that very few developers have focused on. After talking with leading technologists and companies worldwide, they predict that within five years everyone will be rushing to catch up. Nelson pointed out, “GM attended DICE and created a research division to create gamification and infotainment for cars,” as an example of what to expect with car companies investing in game technology. This unique platform is just over the horizon, so be ready! To learn more about it and the possible effects, be sure to watch this video of Nelson’s full presentation at Casual Connect.

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To read more about Nelson’s views and career, see this exclusive article from Casual Connect Asia 2016.

Asia 2017Video Coverage

Diana Platonova: Bringing a Hidden Object Game to Top 20 | Casual Connect Video

August 10, 2017 — by Orchid

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Even if you create an amazing game you'll still need to put effort in discoverability. - Diana…Click To Tweet

Diana Platonova is the Business Development Manager at MyTona, an international free-to-play games developer and publisher, where her main goals are increasing MyTona’s business growth and widening its branding. In her Casual Connect Asia talk Diana shared tips and tricks of bringing a Hidden Object game to Top 20 Grossing, with the example of MyTona’s title Seekers Notes: Hidden Mystery that climbed the chart up to Top 20 Grossing for US iPad. One of here tips was: “We target offers by special filters, so that each player gets what’s most suitable for them.” 

Asia 2017Video Coverage

Wibe Wagemans: Creating Change in Consumer Behavior | Casual Connect Video

July 26, 2017 — by Catherine Quinton

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Solitary players are spending most if we put them into the most socially active room! - Wibe WagemansClick To Tweet

As the fastest growing social casino company, Huuuge Games is innovating through relentless focus on a real-time social multiplayer platform. At Casual Connect Asia, Wibe Wagemans spoke about how Huuuge Games has already achieved category leading monetization (ARPDAU) and has seen success with TV and digital ad campaigns and how Huuuge Games is going after new market segments and demographics. He reflected, “The funny thing is there are a lot of players in social casino who play slots solely alone. What we’ve discovered is if we put them in the same room room with other players, you can drive the ARPDAU for even 50-year-old players.” Keeping on top of updates is crucial to user retention. He explained, “I cannot emphasize enough how important speed is for a startup. We have cycles where we do updates every two weeks – which allows us to innovate way faster than anyone else in the industry.”

Asia 2017Video Coverage

Elena Vinokurova: Acquiring Users for Success | Casual Connect Video

July 24, 2017 — by Catherine Quinton

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After completing game development, marketing is the most difficult task faced by new game companies. MyTona achieved great success from their first self-published title and at Casual Connect Asia 2017 they shared their post-launch advertising experience and some “hacking” tips to acquire high quality users while maneuvering through the challenges of post-launch marketing.

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Asia 2017Video Coverage

Saikala Sultanova: Space Ape User Acquisition | Casual Connect Video

July 5, 2017 — by David Radd

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I would advise to spend time to really understand what UA encompasses. - Saikala SultanovaClick To Tweet

So far in 2017, we have witnessed great improvements for user acquisition in gaming. Join Saikala Sultanova (currently Director of User Acquisition, Mobile at Ubisoft, and Head of User Acquisition at Space Ape Games at the time of speaking) during her session at Casual Connect Asia. She shared Space Ape Games’ best practices and latest findings, when it comes to supporting new game launches. One of the key takeaways that Saikala highlighted was: “To make sure that you always have a backup plan. So if you have a plan one to build a simulation, make a plan B because when things change and you go with your game to global launch and you have this ultimate goal so you will have plans A, B and C… If you have three different options, it helps you move towards the same goal.” Listen in to get your “UA takeaway” of the day!

Asia 2017Video Coverage

Martin Macmillan: Finding the Mobile Lifetime Value | Casual Connect Video

June 13, 2017 — by David Radd

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Our business model is in the provision of capital. - Martin MacmillanClick To Tweet

Does paid marketing make sense in scaling your game? In a talk at Casual Connect Asia, Martin Macmillan (CEO of Pollen Velocity Capital) called How to Scale Your Game: Understanding the Metrics and How to Act on Them, Martin explained exactly that. He advised, “Here is a bit of marketing 101: unless you have figured out a way to spend profitably, you shouldn’t spend at all because mathematically you’re setting out to lose money.” First and foremost, possessing a good understanding of LTV is a must. Then you need to understand if the unit economics work in order to use paid UA as a viable marketing channel. To learn more about what your game’s metrics can tell you and how to finance growth, tune in to Martin’s full session below.

Asia 2017Video Coverage

Sharon Kho: Using Voices to Bring Your Game to Life | Casual Connect Video

June 11, 2017 — by Catherine Quinton

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As a game developer, you know the sounds in your game are crucial in so many ways. You may be using sound effects to underscore and add excitement to the action. Perhaps you have music to create moods and underscore the game world. It is no wonder music and sound effects are now commonplace in mobile games. But are you aware of what voice work can add to your game?

Sharon Kho is Co-Founder of IMBA Interactive

Sharon Kho, Co-Founder of IMBA Interactive, has the experience to guide you in exploring this underutilized area of sound for games. IMBA Interactive, a Singapore-based studio, provides audio and music solutions for video games and apps. Sharon is a music composer and sound designer whose most recent work on Mr. Catt received the Best Music and Sound Effect Award at the Bahamut ACG Awards in 2016.

At Casual Connect Asia, Sharon and another of IMBA’s founders, Jeremy Goh, gave a session aimed particularly at developers taking those first steps in working with voice talents, including casting and creating a script. In this session they described how to using voices to bring the characters and story of your game to life. When it comes to hiring an actor, Sharon advised, “You have to respect the actor who is going to put more things on the table than what is expected, because he has the talent you hired them for in the first place. So when you talk to the talent, make sure you get on the same page with them and make them comfortable, because at the end of the day… who knows, maybe your character development may come from the actor. Be open-minded to suggestions in order to get the best results.” To learn more, watch this video of the full session from Casual Connect.

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To read more about Sharon Kho’s views and to see another joint session with Gwen Guo from Casual Connect Asia 2016, see this exclusive article.

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