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Tel Aviv 2016Video Coverage

Shalev Moran: Winning the Exhibition | Casual Connect Video

December 18, 2016 — by David Radd

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Make your game unkillable. - Shalev MoranClick To Tweet

Shalev Moran  is Games Program Director for Print Screen Festival in Holon. He also teaches Narrative and History of Digital Games at Shenkar College of Art and Design.

“Print Screen Festival is an international festival for digital culture, and probably the most important public event around that field in Israel,” said Shalev. “I’ve been curating a games program for it since 2013. My program usually includes an exhibition of indie games centered around a particular theme, and a series of talks, screenings and performances.” 

At Casual Connect Tel Aviv, Shalev described the dos and don’ts of showing your game in exhibition. “The huge mistake is exhibiting a build that’s just the full game, or whatever they currently have that’s closest to being feature-complete and content-complete,” said Shalev. “An exhibition build should be a concise, measured taste of your game, and in my talk I break this down into a bunch of guidelines.” See more in Shalev’s lecture video. 


Tel Aviv 2016Video Coverage

Adir Ron on Marketing Strategies to Reach Success | Casual Connect Video

December 15, 2016 — by Catherine Quinton

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Try to find one strength that you have on top of your competition and play to your strength.Click To Tweet

“Observe your competition. Figure out what they are doing, how they position themselves and try to see if there is any edge that you have on top of them. It can be your design, it can be your art, it can be pretty much anything but try to find one strength that you have on top of your competition and play to your strength”, game consultant Adir Ron adviced in their Casual Connect Tel Aviv 2016 session on scaling games from concept to soft launch, from 0 to 1,000 or even 10,000. They also shared common pitfalls to avoid when launching a new mobile game, as well as tips and best practices. 


Tel Aviv 2016Video Coverage

Nick Talarico: Not Just Super Lucky | Casual Connect Video

December 13, 2016 — by David Radd

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Ask every question you can think of and never pretend you understand when you don’t. - Nick TalaricoClick To Tweet

Nick Talarico, founder and CEO of Super Lucky Casino, explained “Basically the casino floor IS the app store. In the brick and mortar world, if someone wants to play slots games they go into a casino and they search for a slots title they want to play. In mobile, it’s either going to the app of their choice and scrolling through the lobby or going to the app store to find a new app to install and play.” at Casual Connect Tel Aviv. Learn how they and Super Lucky Casino are using this viewpoint to drive their business strategies in the video below.

Tel Aviv 2016Video Coverage

Sivan Enden: Tailored Solutions for App Growth and Monetization | Casual Connect Video

December 7, 2016 — by Catherine Quinton

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Your users are not all the same, why treat them in the same way? - Sivan EndenClick To Tweet

Firebase is a mobile platform that helps you quickly develop high-quality apps, grow your user base, and earn more money. At the heart of Firebase is Firebase Analytics, a free and unlimited analytics solution to gain insight into your users from ad click to app usage. Firebase Analytics works with other features such as admob, so you can make smart, data-driven user-centric decisions to grow your revenues by displaying engaging ads to a global audience.


Tel Aviv 2016Video Coverage

Guy Hasson on Succeeding with Social Slots in Asia | Casual Connect Video

November 26, 2016 — by Catherine Quinton

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Guy Hasson is Social Gaming Consultantof Old Man Productions
Guy Hasson is Social Gaming Consultant of Old Man Productions

What does it take for social slots games to succeed in Asia? Will the games that have succeeded in other markets also be successful there? If these are questions that you are considering or that could affect your business, you will be interested in the knowledge Guy Hasson can offer. Guy is Social Gaming Consultant of Old Man Productions; previously he worked for Playtech for three years, before becoming Playtika’s Content Manager.

As a specialist in game popularity, Guy has seen the same social slots become successful everywhere across the globe, except in Asia. To succeed in this market, the game must be transformed into something different, yet there are similarities that should be retained. Guy described this process in detail at Casual Connect Tel Aviv. He stated that using country specific themes “is not nostalgia, fantasy or escape which is what players are looking for when they play.” In other words, something can be fantasy outside of a country but is not fantasy within. You shouldn’t use Geisha for a game for China because it is not fantasy or escape. To learn more about what you need to do to take your social slots game to the market in Asia, watch the video of his full session below.

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Tel Aviv 2016Video Coverage

Nick Gawne and Communicating with Young Users | Casual Connect Video

November 20, 2016 — by Orchid

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We want parents to be reassured kids are having the right kind of fun! - Nick GawneClick To Tweet

Nick Gawne is Chief Operating Officer for eOne Family, with responsibility for digital biz dev, app publishing, finance, business affairs and brand protection. eOne owns, distributes and brand manages leading pre-school brands like Peppa Pig, PJ Masks and Ben & Holly’s Little Kingdom. Tune in to Nick’s session from Casual Connect Tel Aviv to hear of the lessons learned by the eOne Family team when they took the leap and decided to do their own publishing strategy. “If you have good IP that is resonating in the store, you need to look beyond the store to support your business model”, Nick pointed out. To learn more, see the full session below.


Tel Aviv 2016Video Coverage

Amit Bivas on the Most Effective Ways of Engaging with Your Players | Casual Connect Video

November 18, 2016 — by Catherine Quinton

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If you don't have a VIP plan in place, you're lunatics! - Amit BivasClick To Tweet

Do you know who your players are? Do you wonder how best to reach them? If so, there is no one better you could turn to than Amit Bivas, Head of Marketing at Optimove. Amit has far-reaching experience in planning, developing and executing marketing strategies for both B2B and B2C. Their skills and abilities combine the art and science of marketing, merging creativity with business acumen and benefitting from a strong background in data analytics and statistics.

Amit Bivas presenting at Casual Connect Tel Aviv 2016 in The Charles Bronfman Auditorium
Amit Bivas presenting at Casual Connect Tel Aviv 2016 in The Charles Bronfman Auditorium

Amit emphasizes that players do not respond well to generic, mass marketing. It is much more effective to manage customer relationships through knowing who your players are and what unique affinities and tendencies they have. Maintaining a long term relationship requires intelligent behavior-based communications. In this session at Casual Connect Tel Aviv, Amit described the seven most common player personas and the most effective methods of engaging with them. Amit explained, “Optimove had analyzed a massive amount of data and can recommend how to approach players from 6 different personas - varying on an axis of spenders to non-spenders; and on an axis of player stage (new - active - churned - re-engaged).” They recommend first understanding your players, then interacting and only then monetizing. To learn more, watch this video of the full session below.

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To read more about Amit, see this exclusive article.

Tel Aviv 2016Video Coverage

Baris Ozistek: Reaching and Succeeding in More Markets | Casual Connect Video

November 17, 2016 — by Catherine Quinton

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It’s really fun and exciting if you love challenges. - Baris OzistekClick To Tweet

Baris Ozistek, CEO of Netmarble EMEA, was the keynote speaker Casual Connect Tel Aviv 2016. In his speech, Baris covered common stats on key Asian markets, along with the major differences between them, and the importance of localization according to target territory. Baris explained that in Asia, “The key issue is the content. The key issue is the quality. Data is not one of the key issues.” Autoplay came from Asia and is growing in popularity. Baris stressed to try Autoplay out if you have not tried it yet. To learn more, listen to the full lecture featured below.

Exclusive InterviewsIndie

Gustav Edberg: Obsession with Horror

November 11, 2016 — by David Radd

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Gustav Edberg at the SGA gala
Gustav Edberg at the SGA gala

Gustav Edberg with Creaky Stairs Studio is the creator of Notes of Obsession, which recently won the top prize at the Swedish Game Awards 2016 in June, winning them a place in the Indie Prize competition at Casual Connect in Tel Aviv. Gustav considers this a great honor, and sees it as the first step in a path towards making games as a career.

“My dream is to make a living out of game developing. By winning Swedish game awards I felt like I actually had a chance at this,” said Gustav. “I felt like this might actually be my job someday. It was no longer a farfetched dream that will never happen. So by getting recognized by the SGA gave me a lot of confidence that I could be part of creating a much better game. Be part of an indie studio and working full time with it.”

“I am really excited to go to Indie Prize and meet all the wonderful developers and hear their stories and to learn from them,” he added. “I also think that the event is a great thing to show ourselves to the world, we managed to do this game in 10 weeks and we are damn proud of it!”

EventsIndieNews

Best Indie Games Announced at the 16th Indie Prize Awards During Casual Connect in Tel Aviv

November 3, 2016 — by Yuliya Moshkaryova

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The 16th Indie Prize Awards Ceremony took place at Casual Connect Tel Aviv 2016. Casual Connect is a place where developers can foster relationships with other developers, gain exposure for your professional development team and beautiful games, and learn how to succeed in the new games ecosystem. The Indie Prize Showcase was bustling with developers from around the world competing and showing off their games. Find out who won and more information about their development process.

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