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USA 2018Video Coverage

Ad Monetizing in Mobile Games: Benefits and Risks | Casual Connect Video

April 12, 2018 — by Catherine Quinton

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As everyone involved in the mobile game industry knows, ad monetization has become critical to monetizing mobile games. And without effective monetization, no game can succeed. So how can you learn the best ways to monetize your game. At Casual Connect USA 2017, the panel discussion, The Pain and Gain of Ad Monetization – Publisher Stories, offered some important information from the publishers’ perspective of what works and what doesn’t.

Publishers experienced with ad monetization for mobile games participated as panelists. They included:

Jarrko Rajamaki, Vice President Advertising at Rovio. This is Jarrko’s second commission in this position at Rovio, heading ad monetization over the entire Rovio game portfolio. Jarrko began his career in online advertising at AOL’s European business and still proudly uses aol.com as his email address.

Dave Yonamine, Co-Founder and Chairman of Mobilityware. Dave is the primary liaison between Mobilityware and other app developers and has the primary responsibility for the company’s strategic direction. Mobilityware is a leading mobile games developer and has more than 250 million downloads across its award winning portfolio.

John Boog-Scott, Chief Operating Officer at PeopleFun. John has spent the past five years growing PeopleFun, learning the hard way what succeeds and what fails with mobile games UA and monetization. PeopleFun builds five star casual word games. John has also been a lean startup founder in many other software and games companies, including Ensemble Studios, the creators of Age of Empires.

Karim Farghaly, Director of Business Development at Bandai Namco Entertainment America for mobile platforms. Karim manages external partnerships with development studios, licencors, digital distributors and advertising platforms. Prior to BNEA Mobile, Karim held a number of executive positions in the games industry, including at Scarab, Empire and Interplay.

The panel was moderated by Ayala Rudoy, Director of Strategic Customers at SafeDK. Ayala is passionate about helping game developers ensure the ads they serve in their games don’t affect the game’s user experience, retention or revenue.

This session discussed the benefits and best practices when monetizing with ads and described the issues and main risks of displaying ads in mobile games. Watch the video of this session to learn from these experts in monetizing with ads in games.

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Kyiv 2017Video Coverage

Emmanuel Carraud and appChocolate: Succeeding with Games and Festive Apps | Casual Connect Video

April 11, 2018 — by Catherine Quinton

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I like selling something that makes people happy. - Emmanuel CarraudClick To Tweet

With over 50 million downloads and having been #1 in App Store general ranking in over 40 countries for multiple apps, appChocolate shared their story at Casual Account Kyiv. Emmanuel Carraud, CEO and Co-founder of appChocolate also shared practical tips on how to launch successfully mobile games for independent studios and indie developers including KPIs, localization, ASO, analytics, PR, monetization, user acquisition, App Store ranking on iOS and Android. Listen to the full lecture entitled How to Make Your Next Game Go BIG below.

Kyiv 2017Video Coverage

Michael Haberl: Operating Outside the App Stores | Casual Connect Video

April 10, 2018 — by Catherine Quinton

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I had no experience in anything whatsoever, but was totally motivated to learn it all. - Michael…Click To Tweet

Join Michael Haberl, Founder and CEO of Xendex, at Casual Connect Kyiv 2017 as he described the dozens of smaller stores out there for apps and encouraged developers to think outside of the box. These small stores offer mobile games as premium products or via subscriptions. There truly is success to be found in such niches. Michael’s presentation takes a closer look at these alternative app stores and markets, the players in there, business models and how developers can access them.

AudioExclusive Interviews

Nicolas Diteriks and They Are Billions: Making Music Part of the Gameplay

April 9, 2018 — by Catherine Quinton

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Nicolas Diteriks is the composer who created the music for Numantian Games 2017 game, They Are Billions. Nicolas had worked earlier with Numantian Games in 2013/2014 when they were developing Lords of Xulima. At the time, Numantian Games was doing an Indiegogo campaign; Nicolas noticed the project and sent them a demo-reel, asking if they needed a composer.

When asked about the proudest moment of his career, Nicolas says landing the job of composing for The Lords of Xulima is right at the top. (And, of course, so is the first time he went to record with a live orchestra.) The Lords of Xulima project went so well that Numantian Games invited Nicolas back to work on They Are Billions.

DevelopmentExclusive InterviewsIndie

Yonder and the Circle of Sumo

April 6, 2018 — by Catherine Quinton

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Some of the Yonder team at GameRome accepting their award

At GameRome 2017, Yonder won the Indie Prize award for their game, Circle of Sumo, giving them an invitation to participate in Indie Prize at Casual Connect Europe 2018. They tell us that events like GameRome are essential to receiving “hot feedback” on the game you are creating. As well, they are opportunities to connect with many professionals and increase your network. GamerRome 2017 hosted many international representatives of the game industry. It was especially exciting for Yonder when two of them, Dave Gomes and Simon Gerdesmann, chose Circle of Sumo as the best game of the show. Gamesauce has been fascinated to learn more about this winning team and their game from Giuseppe Mancini, their game and level designer.

Exclusive InterviewsIndie

Global Game Jam Ukraine 2017

March 31, 2018 — by Catherine Quinton

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There’s nothing quite like the intensity and excitement of forty-eight hours of working together to create a new game. Ask any participant in a game jam. Then, at Global Game Jam, multiply that excitement with the knowledge that teams are doing the same thing in centers around the globe.

2017 was the second year for Global Game Jam Ukraine. It is a partner event with Indie Prize where certain winners are given the opportunity to compete at a Casual Connect and Indie Prize of their choice. Recently Casual Connect asked Oleksii Izvalov, Regional Organizer in Eastern Europe for Global Game Jam, about the event. He described the incredible feeling that came from seeing game developers from every part of the country gathering together to make a game.

USA 2018Video Coverage

Maximizing Revenue with Mobile Apps | Casual Connect Video

March 27, 2018 — by Catherine Quinton

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Producing the revenue you need for a healthy company is a constant concern is a constant concern for most developers. If maximizing the revenue you can generate from mobile apps is something you want to know more about, the session at Casual Connect USA 2017, The Next Phase of Mobile App Monetization: What Developers Need to Know to Maximize Revenue, offered some important information.

Adam Carey and Boris Logvinskiy

Presenters at the session were Adam Carey and Boris Logvinskiy. Adam Carey, Senior Director of Ad Monetization at Sega Networks, is a specialist on ad operations, ad product, data and marketing with 18 years of experience in digital advertising. You will be especially interested to learn that he is an expert in helping companies adopt and adhere to digital advertising best practices. Boris Gogvinskiy specializes in monetizing mobile apps and heads product management for all MoPub products at Twitter. Previous roles included product management at Demandforce, which was acquired by Intuit in 2011.

New kinds opportunities have been emerging for monetizing mobile apps. Don’t miss learning about them; watch this video of the complete presentation from Casual Connect USA 2017.

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USA 2018Video Coverage

Coming Soon in Esports | Casual Connect Video

March 18, 2018 — by Catherine Quinton

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Esports is one sector of the game industry that is evolving especially quickly. Are you someone who is interested in developing or publishing in this area? Then you are also concerned with keeping up with the latest developments; you need to know what directions the industry may take next.

At Casual Connect USA 2018, Geoff Keighley hosted a Fireside Chat, Esports Evolving – What Can We Expect to See Coming in Esports. The guest expert was Mike Sepso, Senior Vice President of Activision Blizzard Media Media Networks. Mike launched this division with Steve Bornstein; it is dedicated to creating the best esports experiences for fans across games, platforms and geographies.

Geoff Keighley and Mike Sepso

Geoff is a video game journalist, television presenter and the producer of the annual Game Awards event.

In the Fireside Chat, they provided an up close and personal discussion of Mike’s insights and the trends esports are taking. If you would like to know the next big thing Mike sees coming in esports, don’t miss the chance to watch the video of this Fireside Chat.

USA 2018Video Coverage

David Rogers: Designing for Fun | Casual Connect Video

March 16, 2018 — by Catherine Quinton

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Everyone wants to feel like a wizard - David RogersClick To Tweet

Delivered at Casual Connect USA 2018, David Rogers, Lead Designer of inXile Entertainment spoke about the problems inXile discovered while building the core mechanic of The Mage’s Tale, that is, throwing fireballs in VR. While they initially thought this would be relatively straightforward, it turned out to be much more complicated. David would like to help others avoid the long iterative process they had to go through before getting it right.

DevelopmentExclusive Interviews

Magmic: An Innovative and Resilient Company

March 15, 2018 — by Catherine Quinton

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Fifteen years ago John Criswick and Joshua Ostrowalker founded the game company Magmic. They both had experience in a mobile startup and they had worked on what became one of the most installed mobile operating platforms at Sun Microsystems. Then they realized there was a tremendous opportunity in the consumer market.

They believed that early adopters would be dominant in this initial phase of the mobile app market and that the content most easily monetized by early adopters would be entertainment. So they chose to take advantage of this opportunity by founding Magmic as a mobile game developer and publisher.

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