Tel Aviv 2015Video Coverage

Guy Hasson: Making a Game More Popular | Casual Connect Video

December 30, 2015 — by Catherine Quinton

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Tel Aviv 2015Video Coverage

Guy Hasson: Making a Game More Popular | Casual Connect Video

December 30, 2015 — by Catherine Quinton

'Something really big was going on at Playtika, so I joined in the middle of it.' - Guy HassonClick To Tweet

The top ten slots of any social slot company always fall into 1 of 4 types of slots. Join Guy Hasson, Social Gaming Consultant during Casual Connect Tel Aviv, as he layed out the 4 types of popular social slots to help you make more popular games. He advised that if you stay with classics, don’t mess with them. He explained, “The reason people keep coming back to (classics) is because whatever it is, it works. If you mess with it, it doesn’t work. You can be special in the way you design it.” Tune in below to hear more pointers of how to make your slot game more popular.




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Are you wondering how to make your social slot game as popular as possible? If so, Guy Hasson is the person to ask. He is a social slot consultant specializing in game popularity — thanks to his background, experience, and expertise it has given him the ability to improve a game’s retention, popularity and monetization.




Writing for Slot Games

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Guy Hasson is currently the Social Gaming Consultant of Old Man Productions

Guy began his career in the games industry with Playtech, the world’s largest supplier of online gaming and sports betting software. In his words, he started out as “a lowly copywriter” in their Content Unit, and in fact, Playtech was somewhat reluctant to take him on. One of the biggest reasons is because they believed he had a strong entrepreneurial mindset and would probably leave as soon as possible. But Guy assured them he was in it for the long haul, and he did stay with them for the next three years.

During his time at Playtech, Guy’s work responsibilities quickly expanded. At first he was simply writing, but he was soon writing the specs for slot games, doing more than eighty in the time he was there. He then followed up with the various teams to be sure everything was done according to the specs. During his three years at Playtech, he shared an office with the company’s mathematicians, hearing them solve every math problem that came their way. This turned out valuable as it was an education in and of itself, and served as a great learning experience.

A Change in Mindset

Then came the revolution at rival company Playtika. Something was going on at Playtika, something big, something worth a lot of money. Guy joined them in the middle of it as their Content Manager and was there for what he describes as “their big change in mindset”. He was responsible for the content of all the Slotomania as well as Ceasars Casino slots.

Throughout his time at Playtika, Guy noticed that social players responded differently to slots than real money gaming slot players, even when the same player was playing both types of games. As a result, different maths and graphics had to be created depending upon the game being made. In addition, Playtika tested both data and player behavior, something that had never been considered at Playtech.

Guy speaking at Casual Connect Tel Aviv. His lecture was called The Fantastic Four: The 4 Most Popular Slot Archetypes
Guy speaking at Casual Connect Tel Aviv. His lecture was called The Fantastic Four: The 4 Most Popular Slot Archetypes

The Path to Popularity

After his time at Playtika, Guy became a freelance social slot consultant, primarily focusing on game popularity. Since then he’s advised more than two dozen social slot companies, both new and long established, on the best ways to become more popular, improve their monetization, and retention. Throughout his time as a freelance consultant for numerous companies, Guy has found out exactly what it is that makes social slots popular and has repeatedly tested this discovery.

And it has turned out that Playtech was correct: Guy does have an entrepreneurial mindset. Apart from that though, Guy spends his time running a comic book store for the blind and visually impaired, which is something very important to him.

 

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Catherine Quinton

Catherine Quinton

Catherine Quinton is a staff writer for www.gamesauce.org. Catherine loves her hobby farm, long walks in the country and reading great novels.

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