Keren Yehiel is a Client Development Manager at Bidalgo where she manages SaaS clients. Bidalgo is an official marketing partner of Facebook, Google, Snapchat and Pinterest. Keren came to Bidalgo from the marketing industry. She was looking for work in a market-leading company that offered the opportunity to develop personally and professionally. At Casual Connect Kyiv, Keren discussed the seven commandments for social casino creative.
Data is key for better targeting, as you need to know who to monetize, Google Israel’s Head of Gaming Eitan Reisel suggests, and warns: small companies need to make careful decisions when addressing monetization issues, and it’s better to be cautious about what platform will suit you best. Solution? Break down the game to different stages along the funnel to maximize targeting and insights. They explain more in their Casual Connect Tel Aviv talk.
The Casual Connect game development conferences are about to get even more accessible for professional developers everywhere. The conference’s parent organization, Casual Games Association (CGA), recently announced that they will begin rotating where their conferences take place in order to provide people in different regions with new opportunities to participate in the no.1 casual games development conference in the world.
Amir Dori, Senior Game Designer for Matific, had strong advice: forget grades. During Amir’s session at Casual Connect Tel Aviv, he explained ways failing is important, how grading takes the fun out of learning and how games can help kids extend their potential with engaging educational content – without killing their passion for learning. Amir stressed, “They are teaching you to be afraid of being wrong rather than seeing your mistakes as an opportunity to improve. Failure is extremely important, especially for kids because if you want to better at what you are doing, you need to know what you are doing wrong.”
Stav Goldstein is a freelance game designer and artist who also teaches game art at Mentor College. In 2015, Stav founded Fireberry Studio while releasing the first chapter of their title The Splitting and has since released the second chapter of the title.
Stav really enjoys the advantages of working freelance, including sticking to their own schedule and choosing to work on projects that are interesting and challenging. But there is also the disadvantage of working from home – it can be lonely at times. At Casual Connect Tel Aviv 2016, Stav shared their experience of developing their game series, as well as gave tips and tricks to the aspiring developers who also want to create worlds of their own.
Do you know who your players are? Do you wonder how best to reach them? If so, there is no one better you could turn to than Amit Bivas, Head of Marketing at Optimove. Amit has far-reaching experience in planning, developing and executing marketing strategies for both B2B and B2C. Their skills and abilities combine the art and science of marketing, merging creativity with business acumen and benefitting from a strong background in data analytics and statistics.
Amit emphasizes that players do not respond well to generic, mass marketing. It is much more effective to manage customer relationships through knowing who your players are and what unique affinities and tendencies they have. Maintaining a long term relationship requires intelligent behavior-based communications. In this session at Casual Connect Tel Aviv, Amit described the seven most common player personas and the most effective methods of engaging with them. Amit explained, “Optimove had analyzed a massive amount of data and can recommend how to approach players from 6 different personas – varying on an axis of spenders to non-spenders; and on an axis of player stage (new – active – churned – re-engaged).” They recommend first understanding your players, then interacting and only then monetizing. To learn more, watch this video of the full session below.
To read more about Amit, see this exclusive article.
How do you solve the problem of capturing the attention of today’s video-stimulated consumers with your ads? One of the best ways is to use rewarded video ads, the most rapidly growing category in mobile advertising. But mastering this art requires perfecting the balance of ads in your app to increase engagement, maintain retention, monetize the app appropriately and preserve your user fan base.
Tal Shoham discussed this delicate art in depth during the session, “Mastering the Art of Rewarded Video” at Casual Connect Asia. Tal is VP of International Business Development, Developer Solutions at ironSource and is responsible for cultivating lasting relationships with publishers and developers across the globe. Tal came to this career after more than ten years as product manager in the defense industry.
“Everyone loves video: advertisers, publishers, users,” according to Tal. To learn more about this important monetization trend, watch the video of the complete session below.
To read more about Tal Shoham, see this exclusive interview with Casual Connect.
The pervasiveness of mobile video among consumers and brand advertisers alike has publishers at the edge of their seats. In this session, Tal Shoham, VP International Business Development for Supersonic by ironSource, revealed why video has become the ad format of choice for app developers, as well as the emerging market trends that support its growth. One thing that we have seen is that “adding video ads also increased IAP by 50% in Upopa games”, shared Tal during a recent talk at Casual Connect Europe. The talk further outlined the key benefits and metrics behind video monetization, and demonstrated how developers can leverage this increasingly popular format to maximize ad revenue.