At Casual Connect Europe, Olga Wese announced the release of EZEme Games latest game, The Rainbowers. It went live on the app store on February 20th. Olga Wese is Co-founder of EZEme Games, a company she created with her sister, Tatiana Babiy, and made up of a team of friends. Wese is responsible for business development and marketing and also takes an active part in the product development process, particularly with design and new features. Her previous career experience allowed her to understand the game development process and the game industry, so she was in an excellent position to create her new company.
Stabilizing Free-to-Play Games
She emphasizes that a small company has the advantage of a friendly and informal working environment and the opportunity to carefully choose the employees who are most passionate about their work. Wese’s greatest satisfaction in her career comes from the positive feedback she receives on their products, something which brings happiness to the entire team. Wese believes that over the next two or three years, EZEme Games will be most affected by the trend toward the adoption of free-to-play and socialization in casual games. They are responding to this trend by tuning their game mechanics, introducing new game elements and building truly free-to-play games.
She feels the game industry as a whole will be impacted by the stabilization of free-to-play as well as new monetization solutions and monetization mechanics.
Wese spends her free time reading, running, and enjoying the opportunity to explore as she travels. Her gaming can’t really be considered a free time activity, especially since she is currently playing Farm Heroes to learn about free-to-play. Her favorite platform to play on is iOS; she avoids consoles, preferring to play casual games when she happens to have a few minutes of time available.
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