Social media, whether it’s on our phones or a home computer, is something most people can’t imagine the world without these days. Despite their ubiquity now, most people didn’t know they even wanted a social media platform. Chris DeWolfe saw the potential while studying at the University of Southern California, combining the ideas of personally created websites from GeoCities, paired with a messaging service like AOL IM, and the personal connectedness of Match.com.
Chris helped found MySpace in 2003, which changed the trajectory of social media and the internet forever. It grew to be the largest social media site on the planet and was sold to News Corporation for over $500 million. Since leaving MySpace, Chris has shifted focus away from social networks to social gaming with SGN.
The initial focus of SGN was on Facebook gaming in 2010 but, seeing the increasing use of mobile, made its products available for iOS and Android as well. Under Chris’ leadership, SGN has expanded to encompass 6 different locations and with over 200 employees. SGN has released several Top 10 titles across multiple platforms, including Cookie Jam, Panda Pop and Juice Jam.
The Move to “Gamertainment”
The experience that Chris has had has given them a broad view of both video games and entertainment in general. They think that the paradigm is shifting in the gaming industry towards a new one: “Gamertainment”.
At Casual Connect USA, Chris will speak in the session “Games + Entertainment=Gamertainment: A Conversation with SGN Co-Founder and CEO Chris DeWolfe on the New Industry Paradigm”. They’ll talk about the trend of games becoming licensed out for films and well known TV/film brands (and celebrities) turning into games. This is in addition to streamers that have made watching games into a popular activity. Chris will talk about why the borders between gaming and general entertainment are blurring and why they’re making plans accordingly.
David Radd is a staff writer for GameSauce.biz. David loves playing video games about as much as he enjoys writing about them, martial arts and composing his own novels.