By Marina Sapunova, Marketing Content Manager, yellowHEAD
yellowHEAD will be hosting a panel at Casual Connect Kyiv this week to discuss user acquisition techniques for developers and publishers to fuel their game growth into 2020. At Casual Connect USA, yellowHEAD’s Head of Social Acquisition, Ori Meiry, joined a panel on user acquisition and retention to talk about unique approaches used to help app developers meet their marketing goals. In Kyiv, experts from Google, AppsFlyer and Vivid Games will join Marina Sapunova, yellowHEAD’s Marketing Content Manager, to talk about the future of UA and what can be implemented today in order to help companies succeed tomorrow.
The main goal of the yellowHEAD’s panel in Kyiv is to give the audience an ability to look at the future of user acquisition from different perspectives: A major advertising platform, the biggest attribution and game analytics company, and a fast-growing development company. The topics to be discussed will try to paint a 360-degree view of user acquisition for the game developer community, as well as make predictions on what is waiting for app marketers down the road, so that they can prepare for the changes to come and implement the right marketing mix in their 2018-2020 marketing strategy.
Panel Overview
The panel will start with a current reality check, providing a unique opportunity to see how it is viewed from different angles in the industry. This holistic approach to the panel was not a random decision. It’s the guiding vision of yellowHEAD as a company that allows their clients to reach impressive results by implementing an overarching view of UA, combining proven paid and organic solutions across various platforms.
Followed by valuable insights on the key changes and challenges that user acquisition has seen this year, the discussion will move towards predictions for the future. This direction of the discussion is not accidental either, as yellowHEAD has been dedicating itself to a future-facing vision. Last month, yellowHEAD announced its unique and powerful predictive technology, Alison, that now fuels the growth of their current clients, together with an in-house creative team and top experts in ad campaign management and app store optimization. It not only allows to predict how well your campaign is going to perform, but also to spot any problems or data issues caused by ad platforms in order for marketers to optimize and take actions ahead of time.
Meet & Greet
Besides the panel, Casual Connect Kyiv is a great opportunity for yellowHEAD to meet game developers and share expertise that will help them improve their mobile marketing performance, as well as find new effective solutions to grow into new markets. In an industry that is changing so fast, it can get quite challenging to stay up-to-date and understand how these changes will affect the app marketing of tomorrow.
With a broad view of the industry and a large variety of clients with different game genres, yellowHEAD has an ability to benchmark performance results against similar apps and spot trends in the market. UA experts at yellowHEAD run large-budget marketing activities for companies like Playtika, SpaceApe, Scientific Games, and Zynga across Social, Google, and Media Buying channels and improve their user journey with effective ASO methodologies, thus delivering great results on all spectrums.
For those interested in joining yellowHEAD’s valuable panel, it will start at 11:00 AM on Wednesday, October 25 (Day 2 of the conference). If you would like to learn more about how yellowHEAD can help you grow your game with top effective UA strategies and techniques, set a meeting with Marina Sapunova.
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