Some of social gaming’s major players will be on hand at Casual Connect Asia this May to discuss success, failure, and the industry at large. Executives from PlayStudios Asia, KamaGames, Huuuge Games, Murka, and more will speak on topics ranging from social casino content to skill-based tournaments.
At a glance
The Social Gaming track takes place on Day 2 of the conference and will kick off with a fireside chat with KamaGames. Chief Marketing and Commercial Officer of KamaGames Daniel Kashti will discuss the social casino industry at large and KamaGames’ strategy within that – as well as discuss the influence of genres such as MMOs and RPGs on the social casino ecosystem and the introduction of meta-games designed to attract the mainstream gamer.
Speakers such as Murka VP of Strategy Mark Beck and Huuuge Games Chairman Wibe Wagemans will discuss innovation and user acquisition in social casino while GameDesire VP Maciej Mroz will talk about different approaches to revenue for free-to-play (F2P) games. PlayStudios Asia Managing Director John Lin will discuss the APAC social games market and whether it is worth diving into for companies.
Gumbler VP and Head of Pro Gaming Simon Sunden will discuss how skill-based tournaments and real money prizes can affect ARPU – drawing information from case studies, research and data, including Gumbler-enabled game Mad Skills Motocross 2.
Bidalgo will host a panel on creatives and marketing with experts from Facebook, Space Ape, Topgame, and more providing their thoughts and advice before Takara Gaming Group CEO Raymond Chan closes out the day with a lecture focused on how land-based casino gaming and online game development are intersecting.
In addition to casino and social gaming content, Casual Connect Asia will also dive heavily into mobile gaming and other games platforms and markets with the following tracks: Industry Insights, Market Navigation, Design & Development, Kids & Family, Growth, and Global & Emerging Markets.
Casual Connect, will also host three networking parties throughout its conference – the Badge Pickup Party, Official Day 1 Party, and Official Day 2 Party. Hundreds of attendees are expected to attend each party. On Day 3, Casual Connect will host the Indie Prize Awards which will see 100 of the best and brightest independent developers compete for great prizes and Indie Prize’s coveted crystal trophies.
Singapore or bust
Casual Connect Asia takes place at Resorts World Sentosa’s Hard Rock Hotel Singapore this May 16-18. Those interested in viewing the schedule and speaker lineup or registering for the conference can learn more at http://asia.casualconnect.org/.
Casey Rock is the Contributions & Studio Spotlights Editor for Gamesauce. He loves rock climbing, hiking and singing in rock band Open Door Policy. He streams games under the moniker The Clumsy Gamer. You can catch him on twitter @caserocko and @realclumsygamer.