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ContributionsDevelopment

Soar: Lessons in Building a Game for Mobile & VR

September 13, 2017 — by Industry Contributions

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By Karyn Murray, COO, eLearning Studios

In 2014, eLearning Studios was invited to be a partner in a European partnership project called Stay Active which was a project looking at reducing stress in older workers in the workplace. As part of this project we worked collaboratively with Dr. Gail Steptoe-Warren, Occupational Psychologist and Principal Lecturer at Coventry University’s Faculty of Health and Life Sciences and Nigel Wilson Principal Lecturer at Coventry University to research and explore ideas for the development of a new game designed to reduce stress for those over 45. This initial project was later to evolve and develop into Soar: Tree of Life.

Europe 2017Video Coverage

Daniel Tozer: New Technologies, New Legal Questions, New Solutions | Casual Connect Video

August 11, 2017 — by Catherine Quinton

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You can't properly advise on virtual reality if you've never tried a VR headset. - Daniel TozerClick To Tweet

Virtual reality has brought about a plethora of opportunities for hardware manufacturers, advertisers, content providers and many other types of business in the games industry. With these opportunities come legal risks too which is where firms like Harbottle & Lewis can provide specialist advice. Daniel Tozer, a Partner at Harbottle & Lewis, spoke at Casual Connect Europe 2017 on the key questions facing developer’s real-world responsibilities in relation to VR.

Europe 2017Video Coverage

Tara Mustapha: Thriving in the World of Esports | Casual Connect Video

August 2, 2017 — by Catherine Quinton

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Tara Mustapha is currently a consultant after spending over a decade in the game industry as a game designer at Playabl, EA, Microsoft and Foundation 9. Tara’s fascination with esports began with Starcraft: Brood War, to travelling to Las Vegas for IGN Pro League events, Madison Square Garden for League of Legends, and achieving 12 wins in Hearthstone Arena 1x.

Tara is also vitally concerned with the progress of women in the games industry and has been a board member of Women in Games Vancouver. At Casual Connect Europe Tara and Christina Dunbar participated in a fireside chat discussing the challenge of finding leading women in the industry and how they can thrive in the world of esports. Recently Tara described her life and career with Casual Connect in this exclusive Gamesauce Q&A.

Asia 2017Video Coverage

Martin Macmillan: Finding the Mobile Lifetime Value | Casual Connect Video

June 13, 2017 — by David Radd

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Our business model is in the provision of capital. - Martin MacmillanClick To Tweet

Does paid marketing make sense in scaling your game? In a talk at Casual Connect Asia, Martin Macmillan (CEO of Pollen Velocity Capital) called How to Scale Your Game: Understanding the Metrics and How to Act on Them, Martin explained exactly that. He advised, “Here is a bit of marketing 101: unless you have figured out a way to spend profitably, you shouldn’t spend at all because mathematically you’re setting out to lose money.” First and foremost, possessing a good understanding of LTV is a must. Then you need to understand if the unit economics work in order to use paid UA as a viable marketing channel. To learn more about what your game’s metrics can tell you and how to finance growth, tune in to Martin’s full session below.

Europe 2017Video Coverage

Jonas Gustavsson and Joe Davis: Optimizing the Mobile Gaming Experience | Casual Connect Video

June 7, 2017 — by David Radd

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Usually you get more downloads from the AppStore if you keep it below 50MB.- Joe DavisClick To Tweet

Being noticed in app stores is just one of challenges mobile devs face nowadays. As console-like gaming experiences on mobile are getting more popular, along with AR, cognitive assistant devices and premium devices with high-spec games, optimization is even more of a must. Despite the constantly upgrading specs of premium mobile devices, the issues of tight thermal limits and battery power create different restrictions than console and desktop. How to reduce development time and increase achievable fidelity of games running on premium mobile devices – Jonas Gustavsson and Joe Davis from Samsung Research Institute U.K. told at their Casual Connect Europe 2017 session.

Europe 2017Video Coverage

Peter Robinson: A Focus on Kids Games | Casual Connect Video

May 18, 2017 — by Catherine Quinton

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I honestly can't remember the last time where I didn't learn something new at work.. - Peter RobinsonClick To Tweet

Entertainment for kids is a rich and complex market. At Casual Connect Europe, a session titled Anticipating 2017 Trends…and What to Do About Them, Dubit Global Head of Research Peter Robinson illustrated the when, where and why of entertainment for kids. During this session, Peter described how to turn forecasts into strategy in development and marketing for modern day kids.
Analysts try to predict where technology, platforms and content are likely to go in the coming year. With new findings from Dubit Trends’ international survey of 2 to 15-year-olds, learn how you too can take advantage of the fact that “Gaming is a main thing kids use the tablets for” and “1/4 of kids media time is on games.” To learn more about kids entertainment consumption and how to understand what is coming next, be sure to watch the video of Peter’s session from Casual Connect Europe.

Europe 2017Video Coverage

Juliet Tzabar: Plugging Kids in to Mobile Education Apps | Casual Connect Video

April 21, 2017 — by David Radd

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Creativity is a muscle and you have to keep flexing it! - Juliet TzabarClick To Tweet

Transmedia is an entertainment super-system that enables children’s favorite characters to travel across media platforms and it’s now an audience expectation in children’s entertainment. How do you approach this daunting expectation? At Casual Connect Europe, Plug-in Media’s CEO Juliet Tzabar shared how the company approaches IP for kids games across platforms. In Juliet’s talk entitled Approaching Transmedia in Children’s Entertainment, Juliet observed that “Kids love to play as THEIR preferred characters”. For more details of how Plug-in Media tackles transmedia, tune in to Juliet’s full session below. Please note that there were some technical difficulties during the session which effected sound quality.

ContributionsEventsIndieNews

Representatives from Western Europe at Indie Prize Singapore 2017

April 20, 2017 — by Yuliya Moshkaryova

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Four games from France, three games from Germany and three games from United Kingdom will represent Western Europe at the international Indie Prize showcase during Casual Connect Asia 2017 in Singapore.

LILY – COLORS OF SANTA LUZ, SKYBOLT ZACK and Sticky Boy – games that were developed by students from ISART DIGITAL who will be graduated in July 2017. Isart Digital is a french school specialized in video games and 3D animation-VFX.

Game Title: LILY – COLORS OF SANTA LUZ
Developer: Lily Team
Platform: Desktop Win
Website: https://isart-digital.itch.io/lily-colors-of-santa-luz
Country: France
Video: https://vimeo.com/173047057

War is near. A dark militia invaded Santa Luz. Confronted to violent humiliations, the inhabitants are losing their colors. Running away form the darkness threatening to swallow the city, Yvan will do everything to prevent his daughter from seeing the horrors and fight for Lily to keep her colors.

ContributionsIndustry

5 Years of Social Monopoly: The Games That Excel Online

April 20, 2017 — by Industry Contributions

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By Peter Williams, Journalist

Online gaming has exploded in popularity over the last decade, thanks in no small part to improving technology and the drive to be more social online. While traditional gambling games and online casinos have long since thrived in the online environment, the advent of social gaming, particularly on social networks, has sent the market for this type of entertainment skywards.

One of the most popular games of all time, as far as traditional board games are concerned, is Monopoly. The popular Monopoly has unsurprisingly transitioned into the online sphere, and players login in their legions daily to play a variety of different Monopoly and Monopoly-themed games. Social Monopoly first hit Facebook back in 2011, and has become one of the most popular social games of its genre.

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