Are you ready to use Unreal Engine 4 for development in casual genres? Learn how to utilize this amazing tool in smart and effective ways. Tune in to a presentation by Aleksey Savchenko, a licensing manager at Epic Games, at Casual Connect Europe. This session, Unreal Engine 4: Perspectives for Casual, discussed smart and effective ways of using, including tips and tricks of the toolset, optimization and pipeline. Aleksey also concentrated on some specific hypothetical cases in HOG/HOPA genres to give a good example of what can be done with UE4 in this field.
If you have ever been to a theme park or large carnival, you know first hand how crowded such places can be. As a game developer, have you have tried to tackle simulating something like that in a game? Frontier Development’s Principal Programmer Owen McCarthy Traditional has some pointers. In a talk at Casual Connect Europe in London entitled Simulating 10,000 Guests in Planet Coaster, Owen gave an overview of how Frontier did it in Planet Coaster. They were able to successfully simulate over 10,000 park guests in a player-created environment by using potential field research based on continuum crowds. In the presentation, he takes a deep dive into the studio’s development process to show how they took this system from prototype to full production. See the full session below.
Virality matters. It has become one of the essential features describing the propagation on social networks. This ranges from viral news to viral videos on YouTube or Vimeo to viral games. It helps to monetize, but in spite of being such a vital feature of digital marketing, the ways of measuring virality remain somewhat elusive and non-ubiquitous. Join Michael Leznik, Head of Data Science at Product Madness, during his talk at Casual Connect Europe 2018 where he discussed separate metrics and some technical possibilities of evaluations.
The idea of Artificial Intelligence is a hot topic for many but for game developers in particular. Enjoy this non-technical presentation which draws on recent work by a Professor at Essex University, Dr Richard Bartle. At his presentation AI for Games and AI for Gamers at Casual Connect Europe, he outlined how AI can help game development right now as well as how it will be able to help and/or hinder it in the near future. “A must read when learning AI technology is Yannakalis & Togelius: Artificial Intelligence and Games”, he recommended. Tune in for highlights on: testing game balance, prediction of player experiences, rapid testing AI opponents, data mining, story generation and automatic game creation.
Hyper Casual, the latest genre of mobile gaming, has caused a monumental shakeup in the app stores in the past year. But what exactly makes a game hyper-casual and why has this genre been seeing such success? How do we expect hyper-casual games to evolve? And, most important, what can strategies can you learn from the developers of hyper-casual games?
If these are questions that concern you, there was a session at Casual Connect Europe 2018 that offered some answers. This was a panel session, The Ascension of Hyper Casual Games, that brought together experts in the field to discuss all aspects of this new genre. These are the participants on the panel:
Eren Yanik, Chief Revenue Officer at Gram Games. Eren is responsible for both ad and IAP monetization, overseeing Gram’s ad business and the shift of the focus on IAP. Previously, Eren was a management consultant with McKinsey and ran projects in the US, Middle East and Europe.
Hugo Peyron, Head of Creation at Voodoo. Hugo co-founded publishing at Voodoo and has helped it grow to the number one ultra-casual game publisher in the world. As Head of Creation he is involved in the company’s reflexion on continuously creating the best performing games possible.
Nimrod Klinger, Senior User Acquisition Manager at TabTale. Nimrod, as a mobile growth expert, is responsible for managing the growth of more than fifty of TabTale’s games, including its greatest hit, Run, Sausage, Run. Nimrod is in charge of the entire conversion funnel, including briefing creative teams, managing channels and campaigns, until the final conversion, getting in and staying in the app store’s top charts.
The panel was moderated by Carl Livie, Senior Manager, Business Development at AppLovin. AppLovin is a comprehensive platform that helps developers of all sizes finance, market and expand their businesses. Carl leads the European Business Development team and is responsible for helping European publishing partners scale their ad revenue. As an avid gamer with a BA degree in Arabic, Carl has the perfect attributes for a career in performance marketing.
To learn more about hyper-casual games and the strategies you can take from them, be sure to watch the video of The Ascension of Hyper Casual Games.
At Casual Connect Europe, Nicol Cseko (VP of Product at Aarki) gave a talk entitled Level Up Your App Marketing with the Power of Creatives. She advised others on how to take the performance of your mobile app campaign up a notch by leveraging data for creative optimization. She also gave insights into successes and failures for mobile app campaigns and answered why they had the outcome that they did. Learn how you too can optimize ad creatives using data and previous lessons to deliver significant improvements in ad performance. Please see the video below for the full talk.
The winner of Best Game Audio is Zebrainy ABCs, created by Zebrainy Limited from Ukraine. This is an alphabet learning game for young children that takes them on a journey where they learn to construct each letter and then to know animals, objects and characters that begin with that letter.
Nominees for Best Game Audio were: LUNA the Shadow Dust, developed by Lantern Studio from the United Kingdom, a point-and-click puzzle adventure set in a fantasy world; Nishan Shaman by Next Studio from China, inspired by ancient Chinese Manchu mythology; and Hyperforma by Nord Unit of Russia, an arcade puzzle in a steampunk setting.
The winner of Best Game Design was EnigmBox by Benoit Freslom from France. EnigmBox is a puzzle game that requires you to use all the functionalities of your smartphone to solve the puzzles, including things like the location service, plug-in accessories and much more.
Indie Prize at Casual Connect Europe 2018 has attracted many entries from all over Europe, including Italy, France, Austria, Netherlands, Norway, Belgium, Spain, Ireland, Germany, Greece, Denmark, Sweden, as well as the United Kingdom. And the innovation in these games is remarkable. Competitive games have a variety of new twists that require speed, precision and skill to succeed. Adventure and narrative games pit the player against novel situations and obstacles. Settings range from the historically accurate (or inaccurate) to fantasy or dungeons or even the player’s mind. And a variety of puzzle games challenge players’ thinking in different ways. Whatever kind of gaming you prefer, there are games here you will enjoy. These fantastic games total 38 from Europe. The finalists have been broken up into two parts. To see the other 19, see this article.
Game Title: Falling Sky
Developer: Falling Sky
Platform: Desktop Win
Country: United Kingdom/Norway
Falling Sky is a cinematic 3D mystery game. It was developed at the National Film and Television School and the project leader and sole developer was Jonathan Nielssen. The game uses Unreal Engine and motion capture technology to create immersive, narrative-driven drama. It has a Twin Peaks influence and elements of open world adventure.
The characters of the game are brothers Daniel and Tommy, who are attempting to solve the mystery of their mother’s disappearance. Guided by a series of cryptic messages, the boys set off on a quest to find the truth.
Indie Prize at Casual Connect Europe 2018 has attracted many entries from all over Europe, including Italy, France, Austria, Netherlands, Norway, Belgium, Spain, Ireland, Germany, Greece, Denmark, Sweden, Portugal, as well as the United Kingdom. And the innovation in these games is remarkable. Competitive games have a variety of new twists that require speed, precision and skill to succeed. Adventure and narrative games pit the player against novel situations and obstacles. Settings range from the historically accurate (or inaccurate) to fantasy or dungeons or even the player’s mind. And a variety of puzzle games challenge players’ thinking in different ways. Whatever kind of gaming you prefer, there are games here you will enjoy. These fantastic games total 38 from Europe. The finalists have been broken up into two parts. To see the other 17, see this article.
Game Title: Circle of Sumo
Platform: Desktop Win, Desktop Mac
Circle of Sumo is a fast-paced competitive multi-player game where players alone or in teams fight for supremacy in the ring. This intense challenge requires power, precision, quick reflexes and cunning. Yonder describe the game as “a real mini-games box, a sort of kaleidoscope of playable pills with a joyful and inclusive soul.” But the competitive aspects are always retained. There are dozens of different arenas and the ring could be anywhere a circle could be imagined, even a traffic circle.
With over 50 million downloads and having been #1 in App Store general ranking in over 40 countries for multiple apps, appChocolate shared their story at Casual Account Kyiv. Emmanuel Carraud, CEO and Co-founder of appChocolate also shared practical tips on how to launch successfully mobile games for independent studios and indie developers including KPIs, localization, ASO, analytics, PR, monetization, user acquisition, App Store ranking on iOS and Android. Listen to the full lecture entitled How to Make Your Next Game Go BIG below.