Tel Aviv 2015Video Coverage

Jonathan Swerdlow: Real Money Skill Gaming on Mobile | Casual Connect Video

December 23, 2015 — by Catherine Quinton

main

Tel Aviv 2015Video Coverage

Jonathan Swerdlow: Real Money Skill Gaming on Mobile | Casual Connect Video

December 23, 2015 — by Catherine Quinton

'I was born with a computer in my hand.' - Jonathan SwerdlowClick To Tweet

Jonathan Swerdlow, Founder and CEO of GamyTech, spoke at Casual Connect Tel Aviv about several key things: 1) Understanding the size of the market and future growth. 2) Player monetization psychology: what drives players to cross over from free to paid-for content? 3) Marrying skill gaming with real-money gaming - what do the efforts so far tell us about the opportunity and the challenges? 4) Identifying effective game features that increase player engagement. 5) How customer acquisition and retention work. 6) Understanding the profile of the player through advanced analytics. “By implementing real money strategy into your game, you are actually making the game experience much more exciting, much more intriguing, much more enjoyable for your user. Therefore, the customer keeps coming back because now its not [just] a virtual game . . . Now he can get something tangible”, stressed Jonathan. For more insight, tune in below.

Gamesauce: Global Inspiration for Game Developers

Story ideas? Email us at editor@gamesauce.biz

logo
SUPPORTED BY
     
logo
SUPPORTED BY