It’s about working with creative people and using heart to discover players’ needs daily. - Yuli ZhaoClick To Tweet
It can be really tough to break into the Asian market, maybe even mysterious. Although there is a large difference in user behavior between Western and Asian players, Youzu Interactive has been very successful in localizing games. They have even been able to make it into the Top 10 in more than 60 countries overseas. In a lecture at Casual Connect Europe entitled Going Global – Local Operation Experience for Over 100 Countries, Yuli Zhao focused on what developers should do rather than what they shouldn’t do. Here is a key finding that Yuli described: “Because there are a small group of deep pocket players, whale players, in Asian games, when we bring the game to Western markets we don’t want to make the non-paying users feel bad about it so there are some items which is to price extremely high in our previous version in Asian market. Actually, we divided these items into smaller packages so that when the players pay for the virtual items, they will view the pricing as not that high but in reality, they need to buy the whole group of virtual items to get the final ones.”
Three of the top world markets comes from Asia are China, North America and Japan. Here are three findings which Yuli highlighted:
Style is not fine Art: Glowing effect and outstanding outfit affected why they got features by Apple.
Compatibility: Fast frame speed on lower end mobile phone at 20+ a must.
Localization: extend the life cycle of the game by changing rewards, difficulty by country and the number of incoming game events.
For more useful tips on how to break through the cross-cultural barrier, see the full lecture below.
Gaming has become much more social and communal in recent years. Instead of being limited by your physical location and the number of controllers you have for a gaming console, you can connect and play with other gamers around the world. With this type of connection, new gaming platforms and types of interactions have emerged, such as Let’s Play. But what does this mean for the gaming industry?
What is Let’s Play?
Let’s Play is a style of videos that gamers make of themselves playing video, computer and mobile games. You can watch these videos on platforms like YouTube and Twitch. There also are different styles of Let’s Play. For example, Rooster Teeth has a whole series devoted to them playing video games badly. Twitch, on the other hand, usually shows off some of the most skilled players you can learn from and admire. Let’s Play videos are easy to watch from your computer at home or while you’re on the go with streaming options for smartphones like the Samsung Galaxy S8 plus. If you pre-ordered the device from T-Mobile, you can get the Gear VR, controller and Oculus bonus content for free. Plus, with VR becoming more popular for smartphones, you may also be able to watch Let’s Play videos on VR headsets in the near future.
Gamers love watching Let’s Play videos because they are a good source of entertainment. There are brands, podcasters and YouTube stars, such as PewDiePie, that put out these videos as part of their media and entertainment series. Many of these people became popular because they are funny, witty or sarcastic.
You also may be interested in these videos because many of the players are truly amazing. This is how Twitch exploded onto the scene. You can learn tips and tricks from these players, or you can just see how professionals play some of your favorite games.
It Encourages New Game Play
One of the main benefits for Let’s Play videos is that it gives you a way to find new games you want to play. Many Let’s Play streamers try to hit a wide variety of games that fall under different genres and styles of game play. For example, they may upload videos for several horror games one week and then focus on fantasy games the next week.
If you’re looking for something new to play, this is a great way to preview games. If you like the look of the video game world or the game-play style, then you’re more likely to feel confident about spending money on the game.
It Could Affect Sales
Many people within the gaming industry are against Let’s Play videos, though. Their argument is that you may get your fill of the game by watching someone else play it, or you may see how the story line plays out and not want to play it yourself. This would then mean that you wouldn’t spend money to buy the game, which affects game developers’ bottom lines. The result in the industry could be that developers produce fewer games.
Let’s Play videos have been around in various forms for some time and don’t look like they’ll be going away any time soon. The gaming industry needs to keep this trend in mind when they’re developing games and find ways to use them to their advantage. In the meantime, enjoy watching your favorite personalities show off their skills (or lack thereof)!
Sara started her writing and editing career in the world of technology and gaming. She has written numerous articles about the tech world and knows more about the cloud than she ever thought she would. She’s an Android enthusiast and is always looking to learn about the next big thing in tech. She is an experienced writer and editor who’s always up for a good Oxford comma debate.
While GiGse touched on virtual reality’s place in the casino industry last year, this year it was a major focus. In its Day 2 opening lecture, KWP Limited Director Kevin Williams dove into VR gaming and what it could mean for the casino industry.
Kevin comes from the digital out-of-home entertainment (DOE) industry which, historically, has not overlapped much with the casino industry – although the two industries have sometimes competed for customers. However, with consumer trends toward entertainment shifting, the two industries have recently started working together. Kevin noted, for instance, that people are beginning to see casinos as experience destinations instead of gaming centers.
Kevin brought his experiences with VR from the DOE industry to share with those at GiGse who might be mulling VR setups in their casinos – listing various ways VR is already being used. He noted that many places are looking to VR to supplement their current entertainment options or provide something new for guests.
Developers from Brazil, Canada, Paraguay and Iran will come and showcase their games at the international Indie Prize showcase during Casual Connect Asia 2017 in Singapore!
Game Title:Lila’s Tale Developer: Skullfish Studios Platform: VR mobile Website:www.skullfishstudios.com Country: Brazil
Immerse yourself in a fantastic and artistic experience, inside a dungeon crawler, crafted for Virtual Reality. Explore the mysteries lying beneath the dungeon, solve chain reaction puzzles and keep Lila safe to find her lost little brother.
The game was selected to Indie Pitch Arena during GMGC Beijing 2017 and will be released in 2017.
Rangi is a game developed by Funsoft. This studio recently won Digital Games Conference in Dubai (DGC). The DGC is an Indie Prize nomination partner. As winner, Funsoft has the opportunity to compete at Indie Prize Seattle at Casual Connect USA 2017. The following is a postmortem of Rangi and the journey in to VR behind it.
By Hatim Bensaid, CEO and Founder of Funsoft
Funsoft is based in Casablanca, one of the largest cities in Africa bordering Morocco’s Atlantic Ocean coast. The team is composed of several ex-Ubisoft employees who have contributed to titles such as Rayman Legends, Rayman Origins, Prince of Persia, Raving Rabbids, and CSI Hidden Crime.
It all started when Funsoft’s current creative director prototyped a VR demo during his spare time with a couple of colleagues. They presented the idea to the studio. The reaction was good, and so the adventure began. Initially intended to be a small game, the enthusiasm around it gradually grew with time, this urged to expand the ambitions and the team on the project, which led to a memorable journey.
Eight games from Taiwan, one game from Thailand and two games from Vietnam continues the list of developers from Southeast Asia who were selected to participate in the international Indie Prize showcase during Casual Connect Asia 2017 in Singapore.
Game Title:Magnesia Developer: 18Light Game Ltd. Platform: PC Website:www.18light.com.tw Country: Taiwan
Magnesia is a 2D puzzle game made by 18 Light. Player plays as a little robot Orsted. Explore the mysterious planet Magnesia. This planet contains some special substances which create powerful magnetic force. The substances maintain planet’s resident basic living, but humans are eager to get it due to the energy shortage on earth, so the war begin between three groups, humans that want to conquer, humans that protect Magnesia and residents on Magnesia. In this situation, Orsted has to determine what and who she should trust.
Creativity is a muscle and you have to keep flexing it! - Juliet TzabarClick To Tweet
Transmedia is an entertainment super-system that enables children’s favorite characters to travel across media platforms and it’s now an audience expectation in children’s entertainment. How do you approach this daunting expectation? At Casual Connect Europe, Plug-in Media’s CEO Juliet Tzabar shared how the company approaches IP for kids games across platforms. In Juliet’s talk entitled Approaching Transmedia in Children’s Entertainment, Juliet observed that “Kids love to play as THEIR preferred characters”. For more details of how Plug-in Media tackles transmedia, tune in to Juliet’s full session below. Please note that there were some technical difficulties during the session which effected sound quality.
Four games from France, three games from Germany and three games from United Kingdom will represent Western Europe at the international Indie Prize showcase during Casual Connect Asia 2017 in Singapore.
LILY – COLORS OF SANTA LUZ, SKYBOLT ZACK and Sticky Boy – games that were developed by students from ISART DIGITAL who will be graduated in July 2017. Isart Digital is a french school specialized in video games and 3D animation-VFX.
War is near. A dark militia invaded Santa Luz. Confronted to violent humiliations, the inhabitants are losing their colors. Running away form the darkness threatening to swallow the city, Yvan will do everything to prevent his daughter from seeing the horrors and fight for Lily to keep her colors.